“Just a few years ago, fashion and gaming were rarely used
in the same sentence. Today, these worlds intersect regularly. Call of Duty
League pros are some of the most followed, most influential esports
personalities in the world, and they demand form and function in anything they
wear - especially when it comes to their eyes,” said Jack Harari, Vice
President, Global Partnerships at Activision Blizzard Esports. “We believe the
Zenni product line will resonate strongly with our passionate community. We look
forward to working closely with Zenni for years to come, kicking off with Zenni
as the presenting sponsor for Call of Duty Major II, which will showcase for
fans the culmination of some of the most competitive action we’ve ever seen in
the Call of Duty League.”
Partnership assets include Zenni featured as the presenting
partner of two major tournaments: the 2021 Season April Major to be held on
April 7-11 and the 2022 Season Kick-Off Classic. The Call of Duty League will
also highlight Zenni and its Blokz product line during in-season broadcasts,
including tournament and post-season previews throughout the duration of the
partnership, as well as anticipated integrations with Call of Duty League
casters wearing Zenni products on-air. The Call of Duty League and Zenni will
also collaborate to create original content with a Call of Duty League pro
player to be named later, and Zenni will showcase its eyewear at future Call of
Duty League events. Zenni intends to pursue the opportunity to license certain
league and team marks for the production of branded eyewear and other mutually
agreed upon products in the category.
Additionally, Zenni has created @Zenni_Gaming social media channels on Twitter and Instagram to showcase key events, giveaways, limited-edition product collaborations, gameday looks and major match moments from its teams throughout the world of esports.
Visit zenni.com/gaming for more information about Blokz by
Zenni.
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