ViacomCBS and MTV Entertainment Group today announced a
multi-year partnership with Raedio, led by President Benoni Tagoe, allowing the
audio-everywhere company to provide the global entertainment and content
company with library catalogue access and original music for the affiliated
brands across its portfolio. The deal will kick off with the MTV Entertainment
Group, under President Chris McCarthy, including MTV, VH1, Comedy Central and
CMT, with plans to expand across additional brands under ViacomCBS, including
Showtime, BET, Nick and more.
“We are thrilled about this unique collaboration with Raedio
that not only will connect our audiences to fresh new music and voices but also
create opportunities for up and coming artists,” said Bruce Gillmer, ViacomCBS
President of Music, Music Talent, Programming & Events.
“At its core, Raedio is an audio-everywhere company that
prides itself on not only reaching audiences across multiple mediums including
film, television and podcasts, but also providing emerging artists with an
opportunity to have their voices heard” said Tagoe, President of Raedio. “We’re
excited to launch this partnership, which will give untapped talent an
opportunity to have their work featured across the ViacomCBS portfolio. This
relationship has been a natural progression as Raedio continues to cement
itself as a dynamic leader in the music industry.”
Through the partnership, ViacomCBS will have access to
Raedio’s bespoke library, run by Vice President of Music Supervision &
Library, Phillippe Pierre, which features an array of musical genres from
hip-hop to classical, pop to hybrid score, nostalgic R&B, Latin trap — and
everything in-between.
ViacomCBS will also partner with Raedio to host writing
camps to create original music for their programming. In addition, Raedio will
music supervise various installments across VH1’s Love & Hip Hop franchise,
which is set to kick off later this year.
Launched in 2019, Raedio serves artists and creators at the
highest level as an “audio everywhere company,” operating as the home to a
dynamic roster of talent. Raedio extends a platform across media to align acts
with film and television projects, commercials, podcasts, and beyond. Raedio
also provides music supervision services for multiple television projects at
STARZ, HBO, Netflix, HULU and more, as well as feature films. The Raedio team
also institutes 360-degree integration by way of partnerships with Kobalt for
publishing.
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