Apple said the notices will become mandatory when its iOS
14.5 operating system becomes available in the coming weeks, though it did not
give a precise date.
The one-time notices will require an app developer to ask a
user’s permission before the app tracks activities “across other companies’
apps and websites.” Digital advertising industry experts have said the warning
could cause many users to decline permission.
Apple announced the move last June, but said in September
that it would delay the change to give digital advertisers time to adjust. Some
developers are already displaying the notice on a voluntary basis.
Apple has said that it is providing developers with
alternative advertising tools ahead of the change. One tool provides a way for
advertisers running app installation ads to see how many people installed an
app after the ad campaign without divulging information on individual users.
Another tool called private-click management gives advertisers a way to measure
when a user clicks an ad inside an app and is taken to a web page, but without
revealing data about the individual user.
Although the tools are intended to be used by software
developers, Apple added information about them to one of its privacy guides for
consumers on Wednesday.
Facebook had said in December that it planned to show the
pop-up notification because it did not want Apple iPhone users to lose access
to its apps.
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