As per Variety, the company will be letting content creators
keep 100 percent of the subscription fees. As per sources, Spotify will not
take a cut of podcast subscription revenue.
By contrast, Apple will keep up to 30 percent of podcast
subscription fees under its program, which is launching next month. Most
creator platforms, including YouTube, Twitch, Facebook, and Patreon, also take
a cut of subscription fees and/or fan payments.
Currently, Spotify doesn't allow customers to pay for subscriptions
through Apple in-app purchases -- and Spotify has been a very vocal critic of
Apple's App Store policies, which has included lodging a formal complaint with
the European Union alleging anticompetitive behavior. Similarly, you won't be
able to purchase Spotify podcast subscriptions through Apple.
Spotify has said it was going to test paid subscriptions for
podcasters to allow them to offer exclusive content to subscribers, officially
announcing that during its February ''Stream On'' event. But it has not yet
provided details on how that will work.
It is worth noting that Spotify has been expanding its
podcast platform by signing major deals with personalities like the Obamas,
Prince Harry, and Meghan Markle, and most recently, Bruce Springsteen.
It has also signed podcast deals with Warner Bros, Hollywood
producer Chernin, and Archie Comics.
Meanwhile, in conjunction with Spotify's podcast
subscription rollout, Facebook plans to launch an integrated version of
Spotify's audio player, a service called ''Project Boombox''.
The service will start next week and will provide access to
songs and podcasts directly within the Facebook app. That's part of a broader
embrace of social audio and audio-messaging features that Facebook announced on
Monday.
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