- Ericsson
releases its largest consumer study to date, representing the opinions of 2.3
billion consumers across 31 markets
- On
average, consumers will add 2.5 new services to their online activities by 2025
- Consumers’
time spent online is set to increase by ten hours per week on average by 2025
The move to handling essential elements of everyday life online, prompted by the Global Covid-19 pandemic, will remain a fundamental reality for people around the world long after the pandemic has passed, a comprehensive new consumer report by Ericsson (NASDAQ: ERIC) predicts.
Called The Future
Urban Reality, the Ericsson ConsumerLab report
is Ericsson’s largest consumer study to date. It reveals key insights about
what consumers believe will happen beyond the pandemic to the year 2025.
Representing the equivalent
opinions of 2.3 billion consumers across 31 markets worldwide, the report
predicts that consumers will not only continue to manage routine activities -
such as remote work, e-learning, e-health and online grocery shopping - online
but will also add an average of 2.5 new services. The report predicts that
consumers will instead prioritize their leisure time to travel more, practice
mindful living and spend time with friends and family.
As a result of increased
online activities, consumers are predicted to spend, on average, an extra ten
hours per week online when they enter the next normal. This move is also
expected to close the gap between moderate and advanced online users, with the
more moderate online users having introduced more online services in their daily
life over the course of the pandemic.
Zeynep Ahmet, Senior
Researcher, ConsumerLab, Ericsson Research, says: “Throughout the pandemic,
information and communication technologies (ICT) have become the key means for
consumers to manage many aspects in their everyday lives. Our latest findings
suggest that this will continue well into the ‘next normal’ and beyond. This
trend can support consumers to prioritize more of the important things in life,
whether that is spending more time with loved ones or leading a healthier
lifestyle. As an enabler of new online habits, it is clear that both mobile
networks and digital inclusion efforts will play a crucial role in building
tomorrow’s resilient, inclusive and equal societies.”
Key
findings from the report:
- Anything routine
will happen online by 2025: one in two consumers expect to
use e-learning for upskilling. More than half of consumers globally
believe all their entertainment activities will be online. More than
one-third of consumers will order their groceries mainly online going
forward.
- 64 percent of
consumers expect heightened stress-levels within society: more than three-in-five
consumers believe that it will be necessary to juggle multiple jobs to
maintain a decent income. At the same time, seven-in-ten consumers expect
to lead healthier lives.
- Convenience
will come at the cost of privacy: while 75 percent of consumers predict
that life will be steered by convenience in 2025, seven-in-ten also expect
to pay more attention to their online security and privacy.
- Local shopping
will lead the way: driven partly by environmental concerns, half of
consumers globally expect to shop for more locally made products and
produce as a new future norm.
- Half of
consumers express a concern for climate change, yet 67 percent are looking
to increase their leisure travel going forward: while most consumers
believe that more sustainable travel options should be made accessible,
only one in three indicate that they will refrain from flying when
traveling for leisure in the future.
- Time spent
online will increase by an average of 10 hours per week by 2025: the dependence on
online platforms is expected to continue beyond the pandemic, with
consumers predicting that they will add 2.5 more services on average to
their daily online activities by 2025. This reiterates the importance of
digital inclusion in ensuring an equal and resilient ‘next normal.’
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