The 2021 Life Progress Booster initiative was inaugurated
recently, while Isedowo’s project is set to launch this weekend.
The empowerment platforms have impacted nearly 1,000
businesses and artisans with grants of N200,000.
Launched in 2015, Life Progress Booster focuses on rewarding
enterprising minds with the sum of 200,000 naira to help them implement ideas
that will scale their business operations. Since inception, the CSR project has
supported at least 600 businesses, mostly in the south of Nigeria.
The Isedowo initiative on the other hand has been focused on
supporting Goldberg’s consumers in the informal sector since 2017, building
relationships with informal trade associations to ensure it is able to reach
more artisans and support their craft. Beyond its empowerment goal, it has also
become a seal of approval and encouragement for hard work among the average
south-westerner in Nigeria.
Commenting on the impact of the campaigns over the years,
Portfolio Manager, Mainstream Portfolio, Nigerian Breweries, Kehinde Kadiri,
said it was a delight to watch the Life Progress Booster campaign grow and help
many businesses in the southern part of Nigeria scale and achieve some
sustainability.
She added that, “these projects are important considering
the economic issues and rising rate of unemployment in the country, as they are
the best reminders that hard work always pays.”
Life Progress Booster is expected to cover Rivers, Delta and
Edo states, in addition to the five states of the south-east, while Goldberg’s
Isedowo will go through Ondo, Osun, Oyo, Lagos and Ekiti states.
In the last four years, Goldberg has awarded at least N3
million to 100 artisans, mostly within rural communities in the target states
that it has reached, also celebrating their successes with exciting large scale
experiential events.
At the Progress Booster activation events, consumers can
submit their business plans as entries to win N200, 000.
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