This growing popularity of fast food, coupled
with the growing trend for convenience and value for money have opened up
opportunities in the Nigeria food market. Local producers and restaurants have
indeed embraced this evolution and reached new customers. Online food delivery
players like Jumia have also played a key role in shaping the supply chain and
opening up the market to new entrants.
Country Manager Jumia Services, Adetunji
Lanase explained that Jumia Food is reaching customers across nine states of the federation. “We
currently deliver meals across nine cities in Nigeria: Lagos, Abuja, Port
Harcourt, Ibadan, Abeokuta, Ilorin as well as key cities in the North: Kano
Kaduna, and Minna. It is interesting to note that 95% of restaurants on Jumia
Food are local brands. Nigerian meals and organic food are growing fast due to
new demand for local and healthy food. But burger, pizza, chicken, African
dishes and kebab are the most popular cuisines,” he said.
The most popular local food vendors on the
Jumia Food platform in Nigeria are Chicken Republic, The Place, Sweet
Sensation, Kilimanjaro and Drumstick. Also available on the Jumia platform is
Sooya Bistro, owned by popular Nigerian pop singer, Bankole Wellington, better
known as Banky W.
Speaking on how ecommerce has been supportive
for business growth and reach, Head of Marketing The Place Restaurant, Ufuoma
Ogeleka said “Our partnership with Jumia has consistently provided us with an
opportunity to expand our existing customer base, attend to the dining needs of
our customers at their convenience and in an efficient manner and reward our
customers for continually trusting us.”
According to the year 2020 Jumia Food Index
Report, customers order more from these platforms due to their affordable meals. “Chicken republic
gives me an opportunity to use their Refuel Meal which is quite cheap when you
look at the current market prices,” Said Sunkanmi Emmanuel, a Software Engineer
who shops for food on the Jumia platform.
Online food delivery is fast becoming a
lifestyle among the emerging middle class population, with many relying on
having their hot meals and groceries delivered at their doorsteps, as against
going out to offline retail stores to purchase.
The online marketplace is no doubt an
influencing factor, boosting local food sales for restaurants, as new
generations of Nigerian middle-class consumers are spending more money on food
and grocery products, thereby helping to fuel growth in the market.
0 comments:
Post a Comment