The Shark Tank star's basketball team was one of the first
to start accepting payments in Dogecoin for its merchandise and soon after
that, Cuban said the move led to a 550 percent increase in Doge payments just
after the first month.
Now, Cuban has announced an incentive programme for
Mavericks buyers to further promote Dogecoin that has been receiving staunch
support from another billionaire entrepreneur — Elon Musk.
The cashback programme rewards fans for purchases made with
eligible cryptocurrency on the Mavericks online store. It is scheduled to run
from August 13 to September 20.
The campaign will reward buyers who spend $150 or above on
merchandise at the store with a $25 gift card. However, the offer will not be
applicable on multiple purchases to reach the $150 value and buyers will have
to make a single purchase.
The gift card would then be mailed within 5-7 business days.
These purchases include tickets for suites and lower-level tickets to Mavericks
games. Since the campaign is about Dogecoin, payments made with this
cryptocurrency will only be valid for the promotion.
Several high-profile people have come out in support of
Cuban and his promotional campaign. One of them is DOGE co-founder Billy
Markus. “If you wanna support one of the first big-name vendors to evangelize
DOGE for purchases, as Mark Cuban says, it's ready for you,” Markus said,
retweeting Cuban's post.
In March this year, the Mavericks became the first NBA team
to accept Dogecoin as payment. Cuban, who became a billionaire after he sold
his online video portal company Broadcast.com to Yahoo in 1999, last month said
Mavericks was set to give special pricing for merchandise to those who pay in
Dogecoin.
In a recent interview with CNBC, Cuban Dogecoin is the
"strongest cryptocurrency."
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