The CBOs include Mask4AllNG, Nigeria Youth SDGs Network, New
Leaf Foundation and some Chapters of the Junior Chamber International (JCI) in
higher institutions across the country.
The campaign, which is in its second phase, is aimed at
sensitizing and engaging Nigerians to continue observing the COVID-19 protocols
of; wearing facemasks, maintaining physical distancing, regular hand sanitizing
and other precautions as stipulated by the Nigeria Centre for Disease Control
(NCDC) to protect themselves, their families and the community.
The Public Awareness Campaign, with the universal hashtag
#Itisuptous is being implemented in Nigeria with a Pidgin English adaptation of
the hashtag #EdeyUrHand. The campaign kicked off at key locations including
campuses of higher institutions, communities, garages & motor parks among
others in key cities across the country.
The community engagement activities are expected to reach
about 40,000 people directly while another 180,000 people will be impacted
indirectly, with the Radio and Digital campaign estimated to reach over
40million Nigerians.
Some of the activities lined up for the awareness campaign
include COVID 29 protocol awareness walk on campuses, COVID-19 summit and
seminar, motor parks and garage engagement.
The campaign activities would also pay visits to key
influencers in the communities such traditional rulers, health workers, pastors
and clerics. Key locations such as prisons and orphanages will be visited also.
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