TPAY MOBILE FZ-LLC company, today announces the launch of a
new use case for Direct Carrier Billing (DCB) in partnership with Iyzico, the
leading provider of virtual Point of Sale solutions (POS) in Turkey. Turkish
consumers will be able to top up "Pay with Iyzico", the most popular
mobile wallet in the country, by DCB - improving financial access for consumers
who do not have credit or debit cards.
Despite Turkey having an unbanked population of 16 million,
things are now improving thanks to agile digital solutions. Iyzico provides
online payment services and AI-based payment technologies to businesses and
enterprises. Consumers will be able to top up Pay with Iyzico Wallet via bank
transfers, credit cards and mobile balance transfer, quickly and securely.
Iyzico provides services to more than 70,000 member
businesses and over 900,000 sub-members with an annual transaction volume of 18
billion Turkish Liras.
Payguru, the leading payments aggregator in Turkey, offers
DCB services through three mobile network operators and bank transfers and ATM
payments via eight major banks. With over 84 million subscribers in the region,
Payguru has brought DCB to household names including Burger King and Tencent.
Payguru currently has over 1400 merchants on its platform and has processed
over 104.5 million transactions in the past year.
The first-ever digital wallet top-ups via DCB are now
available in Turkey. Nike, Puma, Yves Rocher and intimissimi are among the
international brands that have chosen Iyzico as a trusted partner in Turkey.
This new use case for DCB will improve financial access for consumers with
limited access to traditional banking infrastructure by enabling them to make
digital payments without needing a bank account or credit or debit card.
The technology will enable local merchants to reach and
accept payments seamlessly, transforming the way businesses and individuals pay
and receive money in Turkey. This single integration will enable Turkish
merchants to connect to 87 payment channels, helping them grow their business
by expanding their reach to new and even unbanked customers, and offering innovative
services such as bundling with operators' tariffs, and loyalty and incentive
programmes.
Payguru's Co-Founder and Chairman CEO Işık Uman comments:
"The partnership with Iyzico represents another significant milestone in
Payguru's journey. The move is firmly in line with our strategy of
collaboration being the best route for making an impact in the age of DCB. It
reinforces our commitment to continuously invest in and to unlock the value of
digital commerce and financial inclusion and access across Turkey. It also
signifies our improved ability to scale implementations, following the
acquisition of Payguru by TPAY MOBILE in June 2020."
Barbaros Özbuğutu, Co-Founder & CEO of Iyzico, adds,
"Mobile is enabling consumers all over the world to not only communicate
more effectively, but pay remotely. Together with Payguru, we are breaking new
ground in payments by using the power of mobile to increase financial inclusion
- which is vital to stimulating economic development.
"By cooperating with operators, we make financial
access possible for consumers who do not have a credit or debit card by
enabling them to transfer balances to their Iyzico digital wallets via
telephone operators. This is a historic step in the payments landscape that
combines Iyzico's democratised approach with Payguru's fast and dynamic
structure.
We're looking forward to continued collaboration with
Payguru and its parent company TPAY MOBILE."
Distributed by African Media Agency (AMA) on behalf of TPAY.
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