Several apps like Instagram and YouTube are replicating the
TikTok style with a vertical short video feed.
The feature was spotted in the beta version of Spotify for
iOS, which is available on TestFlight. A new icon in the tab bar of the app
takes users to a new vertical video experience where they can swipe up or down
to watch short video clips, reports 9To5Google.
As per the report, Spotify declined to provide further
details about the vertical feed of music videos. However, the company confirmed
in a statement that it has been exploring the idea of a vertical video feed.
The feature may be taking advantage of Spotify's existing
Canvas format.
Introduced broadly in 2019, Canvas allows artists to create
videos that accompany their music on the Spotify app.
Spotify recently announced that it is collaborating with
Netflix to launch a dedicated hub within the OTT platform.
The hub will serve as a one-stop shop for all
Netflix-related media, some of which is exclusive to Spotify.
This hub can be accessed from the mobile as well as the web
version of the service.
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