According to the CEO of Mouka, Raymond Murphy, this transaction sets the
scene for bigger and greater things for the Mouka brand with this affiliation
with a regional market leader.
“In the light of this new development, Dolidol, a Moroccan
market leader in the mattress space, will bring to the fore significant foam
science, technical and engineering expertise to Mouka. As the market leader in
Francophone Africa, Dolidol’s expertise will also be introduced to boost
Mouka’s operations and the quality of its product portfolio”. Murphy said.
The Chief Operations Officer of Mouka, Femi Fapohunda, also
shared his excitement about this change in ownership. “With Dolidol’s stake in
Mouka, our consumers and trade partners should look forward to new and
ground-breaking innovations due to the technological expertise Dolidol brings
onboard. in addition, from an operational point of view, we look forward to
improved productivity and product quality that meet consumer needs and exceed
their expectations,” Fapohunda said.
Dimeji Osingunwa, Mouka’s Chief Commercial Officer and lead
strategist behind Mouka’s unrivalled distribution of approximately 2,000
branded outlets nationwide shared his views on this transaction. “I believe this strategic ownership will
create additional investments in the expansion of the Mouka footprint within
Nigeria and beyond our borders. I look
forward to the synergy between the Mouka and Dolidol in deploying a world-class
route to market strategy,” Dimeji said.
According to the Head of Human Resources of Mouka, Ifeoma,
Okoruen, the new owners of Mouka had positively commented on the capability of
the Mouka team. “They had nothing but positive comments and compliments to make
about the team across all job grade levels. They have also shown keen interest
in the growth and development of the Mouka staff,” Ifeoma said.
Our investigation of the basis for this transaction reveals
that this was indeed a win-win situation for both parties. Dolidol and DPI also
expressed excitement about the future of this transaction.
The CEO of Dolidol, Mohamed Lazaar, had this to say. “I believe the acquisition
of Mouka will allow Dolidol to strengthen its presence in the continent and
complement Mouka’s growth in the region with an addressable market of around
200 million Nigerians.”
Walid Mougou also gave some additional insights into the
strategic plans of Dolidol. According to him, Dolidol’s plans are centred
around massive investment in Mouka, which will result in the development of the
brand, people development, and the creation of more job opportunities.
Speaking on this, Ms Sofiane Lahmar, a Partner at Development Partners International (DPI), said, “As the most populous country in Africa, Nigeria shares many of the same trends as the rest of the continent, including positive demographics, a fast-growing middle class and rising consumer-spend. We remain confident in the future of the business and look forward to working with both management teams to execute the company’s ambitious strategy and vision,” she further explained.
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