…encourages bank to continue retail outreach
Three years prior, while selling loaves of bread in Bariga,
opened a Wema bank account. A representative of the bank was teaching market
men and women about financial inclusion when she decided to take her first
steps towards opening her account despite not having all she didn’t have the
necessary documents. ‘I didn’t even have a passport photograph, but they were
patient with me. They took me through all the processes, and they have been
very helpful ever since.’
After she was contacted as the winner, Ayoola still had her
doubts until she visited her bank branch in Bariga. ‘I was shocked when I got
the call that I had won a million Naira because I am just a petty trader. I
have not done any transactions or sales that are worth that amount. But when I
got in, the staff congratulated me and I knew that I was now a millionaire.’
She went on to express her gratitude to the bank, ‘I am
grateful to the bank for blessing me this December, they have made my life and
this festive period better’ and promised to tell all her friends to bank with
Wema and ALAT.
Ayoola also implored the bank to continue with retail
outreaches that compelled her to become an account owner, ‘Many people are
scared of going to the bank for fear that they might be mocked or taken
advantage of. But the outreach allows you to meet people where they are most
comfortable.’
The Ilorin native plans to use the money to expand her
business and train her 18-year-old daughter.
Dotun Ifebogun, the Divisional Head, Retail Business, Wema
Bank Plc stated the bank’s focus on actively spearheading financial inclusion
while rewarding customers, ‘So far, the lives of our winners have changed
because we are giving them an opportunity to make a difference. We are not only
creating financial freedom but we are also educating our winners on various
ways they can operate their Wema account using functions such as the USSD code
and the ALAT app rather than visiting a physical bank. It’s important that we
can encourage our customers to explore various possibilities.’
The 5for5 promo is a nine-month-long campaign and the bank
will continue to reward customers for their loyalty till March 2022.
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