Taking on familiar rivals in the highly competitive world of
streamed content, CNN will offer the promotional price to those who sign up
within the first four weeks. Once the deal ends, the service will revert to a
$5.99 monthly fee - the same price as the Fox Nation, the streaming service
operated by Fox Corp's Fox News.
The unit of AT&T's WarnerMedia division has invested a
reported $120 million and recruited top talent for the new service, including
Fox News veteran Chris Wallace, former NPR "All Things Considered"
co-host Audie Cornish and Alison Roman, an Instagram personality and author of
a popular cooking newsletter.
CNN+ will feature live daily news programming, original
series, true crime shows and food and travel, CNN said.
The service is poised to launch following recent period of
tumult at the cable news network, whose high profile leader, Jeff Zucker, was
forced to leave on Feb. 2 after failing to disclose a romantic relationship
with a colleague, Allison Gollust.
The Los Angeles Times was the first to report the pricing
and the timing of the debut, which is expected in the last week of March. CNN
declined to provide a date beyond previous remarks saying the service is
expected to launch in the first quarter.
A veteran television executive, Chris Licht, has been named
the new CNN Global chairman and will assume those responsibilities when
Discovery completes its $43 billion acquisition of WarnerMedia. The deal is
expected to close this spring. - Reuters
0 comments:
Post a Comment