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    Wednesday, March 23, 2022

    Hypo Introduces Larger Sachets Of Bleach With 200ml Size

    Starting from the need to use less to do more, Hypo Homecare Products Ltd have introduced a new 200ml bleach sachet which easily delivers on the promise of covering more usage occasions.

    Hypo Bleach, living up to its position as the #1 whitening and hygiene promoting brand in Nigeria, has just unveiled the new SKU, also known as the “convenience pack”, to the public. This is another functional innovation that meets the aspirations of a crucial segment of the market.

    Popular for its shrewd marketing dominance, it will be remembered that in 2011, Hypo Homecare Products Ltd was the first to introduce bleach in 75ml sachets to the Nigerian market, among other sizes, decentralizing the idea that the Bleach is only available to one class of society. while making the practice of whitening and hygiene maintenance affordable for everyone.

    Elaborating on the rationale behind the introduction of the new size, Mr. Akintayo Akinseloyin, Brand Manager, said, “In our customer research, we found that there was a huge gap between SKUs of 75ml and 500ml. As most consumers buy and use between two and three 75ml sachets on one occasion, this is where the newly introduced 200ml should serve conveniently and perfectly for these consumers.”

    It also allows multiple occasions to be served using a single packet. in other words, with the new larger 200ml pack, the consumer can now disinfect, whiten and clean surfaces at the convenience of a single pack.

    It’s also convenient for those who don’t want to opt for bottle options while still having a volume of bleaching and sanitizing to do around the house.

    “We are constantly striving to provide our customers with a hassle-free and delicious hygiene practice experience. When you study consumer purchasing psychology closely, you will understand that today’s customers are more attracted to buying a single product that will serve multiple purposes while respecting their pocket size,” did he declare.

    Akintayo concluded by saying, “At Hypo Homecare Products Ltd, we are constantly looking for ways to expand the breadth and depth of our portfolio of industry-leading whitening agents to meet consumer needs while equipping them with the tools they need to protect their environment”. 

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