According to Counterpoint Research's Market Pulse Service, Lenovo-owned Motorola was the number three smartphone firm in the US last year.
In 2008, back when feature phones were the
dominant variant, Motorola was the largest handset (smartphones and feature
phones combined) OEM in the US, but 2021 marked the first time it has entered
the top-three US smartphone market.
One of the main reasons behind Motorola's
sales growing 131% last year was the long-predicted exit of LG from the phone
business. The last handset rolled off the Korean firm's production line in
June, and we started seeing OnePlus, Nokia, and Motorola filling the void LG
left behind.
Research Director Jeff Fieldhack said
Motorola has all the key characteristics major carriers desire, including
"a full portfolio, ability to ramp volumes, and low return rates."
Illustrating just how popular its mid- to
low-range phones are, Motorola was the number two smartphone company in the
$400 and lower segment in the United States.
"Motorola's sub-$300 portfolio – Moto
G Stylus, Moto G Power and Moto G Pure – has driven its success in the
US," Fieldhack added. "Thanks to its reliability, Motorola has been a
key free 'switch' device, a device carriers use to move subscribers from
networks that are being shut off or as a device MVNOs (mobile virtual network
operators) use when changing network partners."
Motorola continued its US success in the
first quarter of this year; Samsung, which has a 22% market share, could soon
start feeling its competitor breathing down its neck.
Apple remains the dominant force in the US
market by holding a massive 58% share at the end last year. But that number
might not be as high in 2022 if reports of Cupertino slashing iPhone SE
production in the face of low demand are accurate.
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