In a study published by Analysis Group and
touted by the iPhone maker, analysts said that Apple’s own apps are
infrequently the dominant option and only account for a small share of app
usage.
“We found that Apple’s own apps, while used
by many, are rarely the most popular of a given type and are eclipsed in
popularity by third-party apps for nearly every country and app type we
considered,” the report said.
In the U.S., the report found that Spotify
is 1.6 times more popular than Apple Music, that Google Maps is used 1.5 times
more than Apple Maps, and that Netflix is 17 times more popular than Apple’s
service. The Amazon Kindle service, meanwhile, was 4.5 times more popular than
Apple’s Books app.
Apple is under scrutiny from the European
Union, which is working on legislation that would force the company to allow
apps to be installed from outside the App Store. Such a move would threaten
Apple’s grip on its platform and could limit its ability to collect a
commission from developers.
U.S. lawmakers also have pushed to allow
the practice, known as sideloading. Apple has said that sideloading would bring
privacy and security risks to consumers.
Thursday’s move was an attempt to show that
app developers are doing fine without a change. It also marked an unusual
effort by Apple to downplay the success of its own services, which now generate
more than $60 billion a year for the Cupertino, California-based company. The
study found Apple’s music, TV, books and maps services are the dominant player
in few major regions.
“In the U.S., iPhone users spend more than
50% more time on Spotify than on Apple Music,” the report said.
The researchers also found there was a
variety of alternative apps across major categories. In Asia, for instance,
third-party communication apps like LINE, WeChat and KakaoTalk are dominant on
the iPhone.
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