Bluesky is working to build an open
protocol for social media with the aim of enabling different social platforms
to operate together, which would represent a fundamental shift from today's
social media landscape.
The internet is currently dominated by
walled-off tech giants like Alphabet Inc's Google and Meta Platforms Inc's
Facebook, which function unilaterally. But in a future world of decentralized
social media platforms, a Twitter user could send a message to a person on
Reddit, for instance.
Dorsey, who joined Bluesky's board in
February, has said the vision could take years to come to fruition. Social
media users would have greater control over the types of content they see in
their feeds, and they could also take their data and easily switch to a
different social media app.
Aaron Goldman, who previously worked at
Twitter and Google, will join Bluesky as a security engineer, according to the
company blog post, which was to be published later on Thursday.
Daniel Holmgren and Paul Frazee will join
as protocol engineers. Holmgren previously co-founded a tech startup, and
Frazee previously built a web browser called Beaker.
With the initial team assembled, the
company will be able to build its first prototype with engagement from other
technologists in the industry, Bluesky Chief Executive Officer Jay Graber wrote
in the blog post.
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