For more than a decade, Latifah partnered with the brand to
launch iconic makeup collections for the brand, including Clean Foundation and
Outlast Lipcolor. In January 2006, COVERGIRL collaborated with Latifah to pave
the way for inclusive makeup to become mainstream, by creating one of the first
lines in mass cosmetics made specifically for deeper skin tones. The Queen
Collection changed the entire beauty landscape, as it encouraged other brands
to expand their lines for women of color. COVERGIRL continues to include deeper
shades in their collections such as their TruBlend Liquid Foundation
collection, which has more than 50 different shades.
“It feels like a full circle moment to be back with my
COVERGIRL family,” said Queen Latifah. “I’m excited to reconnect and
collaborate with them once again to bring inclusivity to the forefront every
step of the way, from product creation to ad development to product
dissemination. I’m excited to be back and look forward to what we can create
together!”
“Bringing back Queen Latifah to the COVERGIRL family was a
no-brainer for us. Latifah is one of the most powerful voices of our generation
and we are thrilled to join her in her endeavors to inspire and evoke change.
She has helped us evolve the brand to include products that help women and men
of all ages and skin tones live their true selves with beauty that fit their
needs. The future is big for COVERGIRL and Queen Latifah,” says Stefano Curti,
Chief Brands Officer, Consumer Beauty, at Coty, home to COVERGIRL.
Latifah will be the face of a yet-to-be-announced collection
from COVERGIRL and will be joining the brand in a multi-year partnership.
Making her big screen debut in Spike Lee’s 1991 film,
“Jungle Fever,” Latifah then starred in “Set it Off” and co-starred with Holly
Hunter and Danny DeVito in the critically acclaimed “Living Out Loud.” From
1993-1998, Latifah starred in the network comedy “Living Single.” Following
“Chicago,” she starred in and executive-produced the box office hit “Bringing
Down the House.” Her additional film credits include “The Secret Life of Bees,”
alongside Jennifer Hudson, Alicia Keys and Dakota Fanning; Neil Meron and Craig
Zadan’s “Hairspray”; “Mad Money,” opposite Diane Keaton and Katie Holmes; “Just
Wright”; “Joyful Noise”; “The Last Holiday”; and “Beauty Shop.” She also
starred in and executive-produced the cable movie “Life Support” and the cable
movie adaptation of “Steel Magnolias.” From 2013-2014, she was the host of “The
Queen Latifah Show,” which she produced with partner Shakim Compere and
Overbrook Entertainment’s Will Smith, Jada Pinkett Smith, and James Lassiter.
In May 2015, Latifah made her way back to the small screen,
earning an Emmy Award nomination, Golden Globe nomination and a SAG Award for
Outstanding Performance by a Female Actor in a Television Movie or Miniseries
for her role in the cable film “Bessie,” which she also produced.
In 2017, Latifah starred in the hit comedy “Girls Trip,”
alongside Jada Pinkett Smith, Regina Hall, and Tiffany Haddish. She also
starred in the 2016 faith-based movie “Miracles from Heaven,” opposite Jennifer
Garner, and returned as the voice of wooly mammoth “Ellie” in “Ice Age:
Collision Course.” Additionally, she took to the stage and small screen
performing as the title character in the television musical “The Wiz Live!,”
alongside Uzo Aduba, Mary J. Blige, Ne-Yo, Common and David Alan Grier. Latifah
can also be seen in the FOX hit series STAR, which had its series finale May
2019.
Latifah has not only just been recognized for acting: She
has earned six Grammy Award nominations, as well as a Grammy Award for Best
Solo Rap Performance in 1994. In 2004, she was nominated for Best Female Rap
Solo Performance for “Go Head.” In 2005, she was nominated for Best Jazz Vocal
Album for “The Dana Owens Album,” and in 2008, she was nominated for Best
Traditional Pop Vocal Album for “Trav’lin Light.”
Flavor Unit Entertainment, the production company owned and
operated by Latifah and Compere, was behind the hit feature comedies “Bringing
Down the House,” “Beauty Shop” and “The Perfect Holiday.” Flavor Unit also
produced the films “The Cookout” and “Just Wright,” as well as cable films
“Bessie” and “Life Support.” Together, Latifah and Compere produced “The Real
MVP: The Wanda Pratt Story,” “The Best Place to Be,” “Curvy Style with Timothy
Snell,” “The Perfect Match” and “The Rap Game.” Additionally, Flavor Unit
produced the one-hour special event “Dear Mama,” which premiered on Mother’s
Day, and has been renewed as an annual special. Earlier this year, she starred
in Ray Giarratana’s The Tiger Rising, which she also produced under Flavor Unit.
In November of 2019, Latifah was seen as Ursula in ABC’s
live-action remake of The Little Mermaid. In April 2020, she starred in the
Quibi drama, When the Street Lights Go On, and executive produced Lifetime’s
The Clark Sisters: First Ladies of Gospel, which became the highest-rated
original movie for Lifetime since 2016. Earlier this year, she produced and
starred in The Tiger Rising.
Latifah currently stars and is an executive producer on the
CBS series reboot of The Equalizer, which quickly became TV’s #1 scripted
series this year averaging 14.6 million viewers per episode. The Equalizer
premiered for its second season on Sunday, October 10 th.
Next up, Latifah will star in Netflix’s End of the Road
coming later this year; and in Netflix’s upcoming sports drama Hustle opposite
Adam Sandler launching on June 10th. Also under Flavor Unit, Latifah and The
Jim Henson Company are developing a film adaptation of Nicole Glover’s The
Conductors.
From Newark, NJ, Latifah currently resides in Los Angeles.

