US E-commerce Near $1 Trillion
Are you selling to the US yet? According to
data from the US Department of Commerce, over 20% of consumer spending from
January-March of this year occurred online.
The growth means the country’s e-commerce
market is approaching a US$1 trillion annual run rate.
WhatsApp Launches Cloud API for Business
In a bid to attract more businesses,
WhatsApp has added free, cloud-based application interface services to its
platform.
The new tool, WhatsApp Cloud API, integrates
with businesses’ back-end systems to allow them to connect with more people and
direct communications to SMS, other messaging apps or emails – although only to
customers who have requested a message.
Automated Customer Service Platform Promise
to Boost Tastes
By leveraging a combination of live chat
apps and AI-powered chatbots, the platform helps businesses scale and automate
their customer service across channels.
It means even small companies with few
staff can still deliver high-quality customer service.
Coming Soon To a Neighborhood Near You: Designer-Clad
Dogs
Luxury fashion house HUGO BOSS has teamed
up with Kanine Pets World Limited to release a range of dog apparel and
accessories.
Pet owners can get their hands on the
premium products – which include jackets and branded collars – via the two
companies’ e-commerce websites, as well as in selected department and pet
stores.
YouTube Goes Live to Attract E-Commerce
YouTube is investing further into its
livestreaming portfolio as it seeks to become more of a shopping destination.
Adding to its current shoppable videos, the platform is set to introduce a
feature that will allow two creators to co-host a single live shopping stream
at the same time – effectively doubling the viewership of each event.
Another planned feature is “live redirects”
which will enable creators to divert their livestream audience over to a
brand’s channel to continue watching – an attractive prospect for brands
wishing to reach an already-engaged customer base.
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