Here Are the Top 5 Trends Affecting Ecommerce in 2022

This week we look at the latest e-commerce news from around the world, including YouTube’s livestreaming gamble, and the trillion-dollar market that should be on your business’ radar.

US E-commerce Near $1 Trillion

Are you selling to the US yet? According to data from the US Department of Commerce, over 20% of consumer spending from January-March of this year occurred online.

The growth means the country’s e-commerce market is approaching a US$1 trillion annual run rate.

WhatsApp Launches Cloud API for Business

In a bid to attract more businesses, WhatsApp has added free, cloud-based application interface services to its platform.

The new tool, WhatsApp Cloud API, integrates with businesses’ back-end systems to allow them to connect with more people and direct communications to SMS, other messaging apps or emails – although only to customers who have requested a message.

Automated Customer Service Platform Promise to Boost Tastes

By leveraging a combination of live chat apps and AI-powered chatbots, the platform helps businesses scale and automate their customer service across channels.

It means even small companies with few staff can still deliver high-quality customer service.

Coming Soon To a Neighborhood Near You: Designer-Clad Dogs

Luxury fashion house HUGO BOSS has teamed up with Kanine Pets World Limited to release a range of dog apparel and accessories.

Pet owners can get their hands on the premium products – which include jackets and branded collars – via the two companies’ e-commerce websites, as well as in selected department and pet stores.

YouTube Goes Live to Attract E-Commerce

YouTube is investing further into its livestreaming portfolio as it seeks to become more of a shopping destination. Adding to its current shoppable videos, the platform is set to introduce a feature that will allow two creators to co-host a single live shopping stream at the same time – effectively doubling the viewership of each event.

Another planned feature is “live redirects” which will enable creators to divert their livestream audience over to a brand’s channel to continue watching – an attractive prospect for brands wishing to reach an already-engaged customer base.

Stay connected with DHL for more shipping tips

June 30, 2022