Spotify, an online musical streaming platform has announced Nigerian artiste, Adelabu Alexander, popularly known as “Magixx” as its “Fresh Finds Africa artiste” for August.
Phiona Okumu, Spotify’s Head of Music for sub-Saharan
Africa, made this known in a statement on Friday.
Okumu said that Spotify’s Fresh Finds playlist existed to
serve as a launching point for emerging artists who were just starting out.
The program aims to provide up-and-coming artists with the
tools and learning resources they need to achieve long and successful careers.
She noted that for emerging artists, having a track in the
right spot at the right time could lead to a flood of new fans discovering
their music.
“Spotify is thrilled to have Magixx as the Fresh Finds
Africa artist for August.
“His vibe and aesthetic fits perfectly with Spotify’s brand
and we couldn’t be more excited to see where this programme will take him.
“He is an artist who is unique and has a bright and
promising music career ahead of him.
“Fresh Finds Africa is a monthly programme in which a new
artist is chosen by the Spotify music team each month.
“It is an important aspect of Spotify’s continued efforts to
support the African music scene through programmes such as EQUAL and RADAR,”
she said.
Magixx had discovered his musical gifts as early as the age
of 10, when he was just a young boy in the local church choir. Now a confident
24-year-old graduate of the University of Lagos, the newly unveiled Mavin
Records act is looking to leave an unforgettable imprint on Afrobeats.
Defining his sound as Afro-fusion, Magixx possesses a
sublime vocal range and signature sonic versatility that is sure to set him
apart from his peers in the industry.
Those who attend the University of Lagos (UNILAG) are
already familiar with him initially, as the boy-lyricist who won a talent
contest during his freshman year and later as Magixx, one of the school’s most
talented musicians. Nonetheless, for him, Unilag was a launchpad that propelled
him forward in his passionate pursuit of music. Magixx’s voice is a breath of
fresh air in a period marked by afrobeats’ global re-emergence. Even though he
is still in the early stages of his career, he has already won the hearts and
adoration of thousands of fans.
His debut, Magixx EP is vibrant and transitional, presenting
a varying Magixx at every turn. The youngster has already been nominated for
Headies Rookie of the Year after settling into his aesthetic and unique
charisma. With his Love Don’t Cost a Dime track dominating the airwaves for the
majority of Q2 2022, and his performance on one of the year’s largest Afrobeats
singles, ‘Overdose,’ Magixx is primed and ready for a defining 2022.
Spotify’s head of music for sub-Saharan Africa, Phiona Okumu
said “Spotify is thrilled to have Magixx as the Fresh Finds Africa artist for
August. His vibe and aesthetic fits perfectly with Spotify’s brand and we
couldn’t be more excited to see where this program will take him” Okumu added
“He is an artist who is unique and has a bright and promising music career
ahead of him”.
Fresh Finds Africa is a monthly programme in which a new
artist is chosen by the Spotify music team each month. It is an important
aspect of Spotify’s continued efforts to support the African music scene
through programs such as EQUAL and RADAR.
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