Screenshots of tweets are one of the most popular ways to share tweets with friends or post them on your other social media accounts. But Twitter is now showing a pop-up to many users asking them to share the tweet instead of taking a screenshot.
Users are seeing different kinds of pop-ups when they take a
screenshot. Some folks are seeing a “Copy Link” button, some are seeing a
“Share Tweet” button and some are seeing a dialog containing both.
Some users noticed this pop-up on iOS while taking a
screenshot of a tweet.
“Millions of Tweets are shared from Twitter to other
platforms every day. We want to make Tweets accessible to everyone, even when
they leave our platform, and allow others an easy way back to the full
conversation on Twitter. We’re currently testing this new prompt with a small
group of people on iOS to let them know there are other ways they can share
Tweets with their friends,” a Twitter spokesperson told TechCrunch.
Twitter doesn’t want you to screenshot tweets anymore
— Matt Navarra (@MattNavarra) October 7, 2022
It wants active users on platform viewing tweets INSTEAD of via screenshots on rival platforms
One of these now pops up when you take a screenshot 👇 pic.twitter.com/YY0GtF3lVb
This could be one of Twitter’s tests to get more people to
directly use its platform. When people are consuming tweets through screenshots
they are not interacting with any element of the site. So it’s most likely that
they are not “monetizable” users as the social network can’t show them ads or
ask them to sign up for the service.
In August, the company started an experiment that allowed
some users to use Twitter without creating an account. This tweet allowed users
to follow 50 accounts and reply to tweets but didn’t allow them to use features
like retweeting or liking.
Twitter is trying to persuade me to Share Tweet or Copy Link instead of taking a screenshot of the Tweet pic.twitter.com/vwFYNsf003
— Jane Manchun Wong (@wongmjane) October 6, 2022
In Twitter’s Q2 2022 earnings results announced in July, the
company said that its monetizable daily active users (mDAUs) — a metric that
Twitter has crafted for its own usage — have increased 16.6% year on year to
237.8 million. The company has been trying different ways to increase its
active user numbers and asking people to share tweets instead of taking
screenshots is one small measure in that direction.
WhatsApp recently announced a screenshots prevention tool
for private “view once” messages, but it doesn’t prevent you from taking
screenshots of a regular chat. This is a rare instance of a company asking
users not to take screengrabs of public posts.
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