“We recently met with some of our partners to begin
exploring ideas and to get feedback on how we can continue to distribute
content in a way that is meaningful in traffic and revenue for our partners,”
Yusuf Mehdi, Microsoft chief marketing officer, said Wednesday in a blog post.
“These conversations are early days but we're hearing positive feedback as we
look for opportunities to maximize these new experiences for the entire
ecosystem.”
Microsoft's new Bing builds on the traditional internet
search experience with new features like chatbots that answer questions.
Microsoft can sell sponsorships embedded in chat responses, similar to
sponsored search content that appears on search engines like Alphabet's Google.
For example, asking Bing, “How do I buy a house in Oakland,
CA?” produces a response that may include a tiny advertising link. Tapping that
link will take you to the advertiser's site.
A Microsoft representative declined to comment further on
the company's plans.
Digital ad spending is expected to grow more than 10 percent
this year to $627 billion according to analyst firm Insider Intelligence. © Bloomberg
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