During the unveiling yesterday, Executive Head of Content
and West Africa Channels, Dr. Busola Tejumola, said customers should expect a
new and diverse set of captivating and relatable indigenous stories across the
network.
She said: “It’s been 20 years of Africa Magic and Nollywood
growing together, building global careers and talents. In 2003, we began the
journey of telling authentic Nigerian stories on Africa Magic to build a
platform, where everyday Nigerians see themselves in relatable stories reflecting
our culture. In 2023, we’ve found ourselves celebrating 20 years of creating
and telling Nigerian stories.
“This year, we intend to break more boundaries and find new
frontiers in local storytelling. We look forward to ensuring Africa Magic
remains at the forefront of Nigeria’s storytelling. We are adding 28 more
series titles and 20 original Africa Magic movies for our customers, starting
from April 2023. This year, we are also investing more in our indigenous
productions across our language channels: Yoruba, Hausa and Igbo.”
Touching on investment to grow content on its platform,
Tejumola stated that Africa Magic launched with a single channel in Nigeria and
has since expanded to a cluster of seven channels
“From April 2022 to March 2023, we had over 2,500 hours of
production and licensed 10,000 hours of authentic Nigerian stories. We have
stories in English, and indigenous languages, Yoruba, Hausa and Igbo broadcast
to over 42 African countries,” she observed.
Highlighting some of the new contents customers could look
out for, Head of Production West Africa, Victor Aghahowa, said they include The
Residence, Ripples, Igbo Drama series, Ugwu and Iwe, Yoruba series and Apo (The
Bag), among others.
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