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    Friday, March 17, 2023

    MultiChoice Introduces New Indigenous, Foreign Channels

    Pay TV provider, Multichoice Nigeria, has unveiled fresh local and foreign channels across DStv and GOtv platforms for the new calendar year.  The catalogue includes news, music, sports, reality shows, documentaries, drama series, movies and children programmes.

    During the unveiling yesterday, Executive Head of Content and West Africa Channels, Dr. Busola Tejumola, said customers should expect a new and diverse set of captivating and relatable indigenous stories across the network.

    She said: “It’s been 20 years of Africa Magic and Nollywood growing together, building global careers and talents. In 2003, we began the journey of telling authentic Nigerian stories on Africa Magic to build a platform, where everyday Nigerians see themselves in relatable stories reflecting our culture. In 2023, we’ve found ourselves celebrating 20 years of creating and telling Nigerian stories.

    “This year, we intend to break more boundaries and find new frontiers in local storytelling. We look forward to ensuring Africa Magic remains at the forefront of Nigeria’s storytelling. We are adding 28 more series titles and 20 original Africa Magic movies for our customers, starting from April 2023. This year, we are also investing more in our indigenous productions across our language channels: Yoruba, Hausa and Igbo.”

    Touching on investment to grow content on its platform, Tejumola stated that Africa Magic launched with a single channel in Nigeria and has since expanded to a cluster of seven channels

    “From April 2022 to March 2023, we had over 2,500 hours of production and licensed 10,000 hours of authentic Nigerian stories. We have stories in English, and indigenous languages, Yoruba, Hausa and Igbo broadcast to over 42 African countries,” she observed.

    Highlighting some of the new contents customers could look out for, Head of Production West Africa, Victor Aghahowa, said they include The Residence, Ripples, Igbo Drama series, Ugwu and Iwe, Yoruba series and Apo (The Bag), among others.

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