Besides the vertical scrolling Discover feed, users will now
have a “Smart Shuffle” mode for playlist recommendations and a new podcast
auto-play feature.
Smart Shuffle will only be available to Premium subscribers,
but the TikTok-style feed will be available to everyone using the app. The
features will slowly begin rolling out to devices in different locations.
Spotify aims to make its new interface user-friendly and
interactive, while later planning to introduce ads on its new surface similar
to Instagram Reels. August 2022 updates had already separated music and
podcasts in their own feeds, after user complaints that the app was too
cluttered to discover new music or podcasts.
The app will also retain its AI DJ feature which was
recently launched in the US and Canada for Premium subscribers who could use
generative AI and a natural-sounding AI voice to present its music selections
and offer background information on the artist, song, or album.
After scrolling down the feed, short music previews will be
presented as full-screen videos. The short, looping video clips that already
play when their music is streamed in the app have proved quite a success with
increased streams, shares, saves and adds.
The fees will allow users to preview songs, albums and
playlists before launching in to listen. Sometimes users will receive
contextual texts explaining why they have been recommended the playlist or
album.
Users can also scroll through the recommendation feed on
mute while listening to their own music, if they like something they come
across, they can tap on the album to view the full playlist or album.
Podcasts will also work in a similar vertical scrolling user
interface, without the looping video previews, unless its a video podcast.
Users will instead get audio snippets from podcast episodes up to 60 seconds
long with real-time transcriptions of what’s being said.
AudioBook features will also be structured in the same way.
Spotify says that the algorithm behind these feeds will rank its suggestions
based on the individual user’s taste and preferences, rather than general
popularity.
Smart Shuffle feature will recommend and visualise
additional songs that it thinks connect with the user's playlist. Podcast
listeners will get a similar recommendation based on their history and
preferences.
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