The iPhone maker was the top-selling brand over the first
three months of the year, with 20 percent market share. But its overall
shipments in China fell to 13.3 million units, a 3 percent decrease from the
same period in 2022.
Sales for all other top-selling brands also fell, with total
smartphone shipments dropping 11 percent year-on-year to 67.2 million units,
the lowest quarterly total since 2013.
Despite being the best-selling brand in the quarter, Apple
saw its total market share fall 3 percentage points year-on-year.
Oppo and Vivo, Android brands that trail Apple as the second
and third best-sellers, saw shipments fall 10 percent and 7 percent
respectively.
Honor and Xiaomi, which specialise in low-end models, saw
shipments fall 35 percent and 20 percent respectively, suggesting consumers
shied away from phone purchases even at the cheapest prices.
China's GDP grew 4.5 percent in the first quarter, beating
expectations, and policy makers in Beijing are working on plans to further
stimulate demand. However, economists expect most Chinese consumers and
businesses to spend cautiously over the coming year. © Reuters
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