Under the agreement, announced at the Computex technology
trade show in Taipei, MediaTek will integrate an Nvidia graphic processing unit
chiplet and Nvidia software into the system-on-chips it supplies to automakers
for infotainment displays.
MediaTek systems using Nvidia software would be compatible
with automated driving systems based on Nvidia technology, the companies said.
Dashboard displays could show the environment around the vehicle, while cameras
would monitor the driver.
"The automotive industry needs strong companies that
can work with the industry for decades at a time," Nvidia Chief Executive
Jensen Huang told a news conference in Taipei, pointing to a long product cycle
for car makers.
"The quality, strength and positions of our two
companies could give the automotive industry partners that they can build their
companies on," he said, adding the partnership would provide chips that
can power "every single segment of a car".
In-vehicle displays and entertainment systems are becoming
more complex as automakers add features such as gaming, artificial intelligence
for voice-activated features, driver monitoring systems and displays related to
automated driving.
Qualcomm, MediaTek's chief rival in the smartphone market,
has also been courting automakers. Qualcomm and SalesForce earlier this year
announced a partnership to develop a new connected vehicle platform.
The partnership with MediaTek gives Nvidia wider access to
the $12 billion market for infotainment system-on-chips, the companies said.
Nvidia has focused on premium automotive brands such as
Mercedes-Benz and Jaguar Land Rover. MediaTek, which has its base in the
Android smartphone chip sector, sells its Dimensity Auto technology to
lower-priced, mass market vehicle lines, and has strengths in mobile
connectivity and Android systems.
"There are a lot of segments they are addressing that
Nvidia has not addressed," said Danny Shapiro, Nvidia's vice president,
automotive.
The companies did not identify future automotive customers. ©
Reuters
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