Spotify Brings Fans Even More Ways to Engage with Highly Anticipated BARBIE 💖

Spotify updated its exclusive Barbie Official Playlist and added an Easter egg for listeners looking for another way to celebrate the highly-anticipated film's release.

The streaming giant joins dozens of brands getting their hands in the Barbie cookie jar, but this crossover most closely resembles the Easter egg Google unveiled Monday (July 17). When you Google Barbie's director, Greta Gerwig or the stars of the film, Margot Robbie and Ryan Gosling, your search results page turns light pink and explodes with vibrant pink sparkles.

Mark Ronson, the executive producer of the Barbie soundtrack, curated the Barbie official playlist, which features songs from the soundtrack and inspired by the film.

BARBIE has taken over soundwaves across the globe this summer – in fact, we’ve seen more than 620,000 Barbie-related user-generated playlists on Spotify, with top tracks like “Barbie Girl” by Aqua, “Barbie Tingz” by Nicki Minaj, and “California Gurls” by Katy Perry and Snoop Dogg being added to playlists.

To celebrate the highly-anticipated world premiere of BARBIE, Spotify is refreshing its exclusive Barbie Official Playlist with new tracks including Dua Lipa “Dance The Night,” Billie Eilish “What Was I Made For” and Nicki Minaj, Ice Spice “ Barbie World (with Aqua).” Plus, Spotify users will experience:

Across mobile, listeners will enjoy an easter egg that transforms the progress bar into BARBIE pink as fans listen to the official playlist. See here for a hi-res image of how this will come to life!
A Living in a Barbie World destination for Free and Premium users on mobile and desktop featuring the Official Playlist and personalized playlists like our Barbie-inspired Hot Pink playlist along with y2k, Summer Pop and more.
Film footage from the BARBIE movie is now added to select tracks through Spotify Canvas, providing an immersive fan experience.

On these playlists, some of the most added tracks include “California Gurls” by Katy Perry and Snoop Dogg, “Barbie Tingz” by Nicki Minaj, “Toxic” and “Oops!…I Did It Again” by Britney Spears, “Wannabe” by Spice Girls, “Girls Just Want to Have Fun” by Cyndi Lauper, and—of course—the 1997 Aqua hit single “Barbie Girl.”

The newly updated Barbie Official Playlist brings in new music from Atlantic Records to celebrate all the Barbies and Kens (and Allans) out there. For example, Dua Lipa’s “Dance The Night,” Billie Eilish’s “What Was I Made For?” and the Nicki Minaj and Ice Spice banger “Barbie World (with Aqua)” make the cut. The playlist will also feature Spotify Canvas on selected tracks, which features film footage that gives fans an immersive experience. The score for the movie, composed by Mark Ronson and Andrew Wyatt, will be released on August 4 and will be featured on the official playlist.

Listeners will also find a Living in a Barbie World destination that features the Barbie Official Playlist and other playlists to get you ready for your Barbie summer including Summer Pop and our new Hot Pink playlist that will give listeners a personalized Barbie-inspired vibe.

Even before its release, Barbie has been a source of joy, nostalgia, and humor for so many. Now, with the launch of our Barbie-themed experience, we are helping listeners embrace their fun sides. Just don’t forget your rollerblades.