OpenAI's ChatGPT, the wildly popular artificial intelligence chatbot launched in November, saw monthly website visits decline for the third month in a row in August, though there are signs the decline is coming to an end, according to analytics firm Similarweb.
Worldwide desktop and mobile website visits to the ChatGPT
website decreased by 3.2 percent to 1.43 billion in August, following
approximately 10 percent drops from each of the previous two months. The amount
of time visitors spent on the website has also been declining monthly since
March, from an average of 8.7 minutes on site to 7 minutes on site in August.
But August's worldwide unique visitors ticked up to 180.5
million users from 180 million.
School coming back into session in September may help
ChatGPT's traffic and usage, and some schools have begun to embrace it. US
ChatGPT traffic in August rose slightly, in concert with American schools being
back in session.
"Students seeking homework help appears to be part of
the story: the percentage of younger users of the website dropped over the
summer and is now starting to bounce back," said David F. Carr of
Similarweb, who regularly tracks ChatGPT and its competitors.
ChatGPT set off a frenzied use of generative AI in daily
tasks from editing to coding and reached 100 million monthly active users in
January, two months after its launch. Generative AI technology uses past data
to create new content, for instance, to write essays or poems.
Before Meta's Threads launch, it was the fastest-growing
consumer application ever and is now one of the top 30 websites in the world.
A few ChatGPT competitors, including Google's Bard chatbot,
have been launched this year. Microsoft's search engine Bing also provides a
chatbot powered by OpenAI for free.
OpenAI also released the ChatGPT app on the iOS system in
May, which could sap some traffic from its website. ChatGPT is free to use but
also provides a premium subscription for $20 a month.
Besides ChatGPT, OpenAI makes money by selling access to its
AI models for developers and enterprises directly and through a partnership
with Microsoft, which invested over $10 billion into the company. © Reuters
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