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| Apple has ramped up production of its new Vision Pro headset, aiming for a launch in early February.Photographer: Philip Pacheco/Bloomberg |
Apple Inc. is ramping up production of the Vision Pro mixed-reality headset, setting the stage for a launch by February, according to people with knowledge of the matter.
Production of the new headset is running at full speed at
facilities in China and has been for several weeks, according to the people,
who asked not to be identified because the information is private.
The goal is for customer-bound units to be ready by the end
of January, with the retail debut planned for the following month, the people
said.
The Vision Pro, priced at $3,499 launched in June and was
expected to be available by early 2024 in the U.S.
The company sent an email to software developers on
Wednesday encouraging them to "get ready" for the Vision Pro by
testing their apps with the latest tools and sending their software to Apple
for feedback, according to the report.
Media reports in July suggested the iPhone maker had been
forced to make major cuts to production forecasts for the headset due to design
complexities.
Apple did not immediately respond to a Reuters request for
comment.
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