Olufemi Adeyemi
In a move set to revolutionize online shopping in Nigeria, Jumia has announced a strategic partnership with Newedge (Easybuy), a pioneering finance company.
This instalment payment initiative aims to provide consumers with a convenient and flexible way to shop online.
Through this strategic partnership, Jumia enables consumers
to purchase products of their choice and make flexible payments over a
designated period. The e-commerce platform stated that this collaboration would
enhance shopping convenience for customers using their platform.
By incorporating Easybuy’s Buy Now, Pay Later (BNPL)
solution, Jumia eliminates the need for immediate payment, empowering consumers
to make purchases confidently. The integration of BNPL options into the
checkout process aims to create a more seamless and accessible shopping
experience for all users.
Sunil Natraj, CEO of Jumia Nigeria, emphasized the
significance of this partnership in providing flexible payment solutions to
consumers, particularly during challenging economic times. The assurance of
financial flexibility combined with a user-friendly shopping process reflects
Jumia’s dedication to empowering its customers.
As Nigeria’s e-commerce sector grows, innovative solutions such as Buy Now, Pay Later have the potential to enhance financial inclusion and create new opportunities for consumers and businesses.
Jessica Ugwuoke, CEO of Newedge Finance Limited, shared her excitement about the collaboration, highlighting its potential to transform the online shopping experience. She emphasized Easybuy’s commitment to financial inclusion and digital innovation, aiming to provide seamless and flexible payment options for customers on Jumia’s platform.
The partnership between Jumia and Easybuy marks a milestone in advancing e-commerce and financial inclusion in Nigeria, paving the way for a more accessible and convenient shopping experience for millions of consumers.
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