Olufemi Adeyemi
LG's latest video campaign aims to illuminate the everyday interactions within households and assist customers in spreading their care among family members.
LG Electronics (LG) has unveiled a new series of brief videos as part of its "Life's Good" brand campaign, named Get More Care. This initiative comes after the positive reception of past themes such as "Get More Love" and "Get More Magic". The focus is on showcasing how LG products facilitate acts of love and care within families, allowing them to cherish genuine "Life's Good" moments during memorable experiences.
Throughout the video series, LG will feature those often
overlooked moments of love experienced in the home, while also highlighting how
its products improve everyday life through innovative technology woven into its
customers' daily lives. This includes pursuing their football dreams
vicariously or simply following their favorite teams in 4K clarity.
A major focus of the campaign is the immersive family
viewing experience offered by LG's revolutionary OLED screens, such as the LG
Signature OLED M3 4K Smart TV, which serves as a gateway to new worlds. With
unmatched picture quality, vibrant colors, and the audio enhancements of the α9
AI Processor 4K Gen6, LG OLED screens elevate an otherwise ordinary viewing
into an unforgettable experience of immersive engagement, bringing families
closer together.
Moreover, the advertising effort will highlight the
user-friendly nature of LG’s WebOS, an intelligent platform that provides
smooth access to a wide variety of entertainment choices and smart home
functions. Whether it involves discovering the ideal movie or the most recent
TV programs for a family gathering, users can explore a vast selection of
content through integrated streaming services like Netflix, Prime Video,
Disney+, YouTube, and Apple TV+. LG’s user-friendly WebOS interface also
ensures that receiving personalized sports updates and tailored content
recommendations is as simple as accessing additional integrated apps such as
Music and Sports, making family entertainment effortless and enjoyable.
The state-of-the-art InstaView knock-knock feature is
another highlight of the campaign, ideal for uncovering those sometimes-hidden
displays of affection. This technology, available on LG’s newest refrigerators,
enables users to peer inside with a simple knock, adding an interactive and
enjoyable element to meal preparation. Families can easily decide what to cook
from the fridge without having to open a door.
“We are excited to introduce ‘Get More Care’ as our new
brand campaign,” said Elena Yiallouris, Corporate & PR Marketing Specialist
at LG Electronics South Africa. “Through these heartwarming short films, we aim
to show how our products make everyday moments more special and meaningful. At
LG, we believe that technology should enhance the way we care for each other,
and this campaign perfectly encapsulates LG’s ‘Life’s Good’ vision.”
LG places a strong emphasis on innovation centered around
humans and design focused on users, leading the way in this campaign that
highlights how the company's products enhance a lifestyle that is more
connected and compassionate. Through highlighting the tangible advantages and
emotional significance of LG's technology, the "Get More Care"
initiative seeks to strike a chord with families throughout the area.
The Get More Care video campaign consists of four episodes
and will be launched in July. It features heartwarming and entertaining stories
set in the home, aligning seamlessly with LG's brand vision and visual style.
The campaign also reinforces the brand's fundamental values of 'Uncompromised
Customer Experience', 'Human-centered Innovation', and 'Warmth to Power a
Smile'.