Samsung Unveils 2024 TV Lineup with Advanced AI Technology

Olufemi Adeyemi

L-R: Sunkanmi Olaniyan – TD Africa; Sungwon Jung – CEO, Samsung Electronics West Africa; Ajay Audimulapu – group head, Consumer Electronics, SEWA; Oge Maduagwu – head of Marketing, Samsung Electronics West Africa; IK Eyisi - executive director, SIMS Nigeria; Maneesh Nanda – MD, DP World; Sunki Kim – business manager, Consumer Electronics, SEWA, at the launch of Samsung AI TV

Samsung Electronics has maintained its leading position in the global TV market for an impressive 18 consecutive years. According to market research firm Omdia, Samsung captured a substantial 30.1% share of the global TV market in 2023. This remarkable achievement can be attributed to the company’s unwavering commitment to innovation and its ability to effectively cater to specific user preferences. Samsung’s dominance is particularly evident in the premium, large-screen, QLED, and OLED TV segments.

Samsung Electronics ushers the Nigeria market into a new era of AI television, launching its revolutionary AI TV, the 2024 television lineup, showcasing cutting-edge Neo QLED 8K and 4K models alongside OLED TVs.

Amidst the constantly evolving wave of technology, Samsung is committed to enhancing the user’s audio-visual experience, bringing unprecedented excitement and upscaling every moment with more Wow.

In a recent launch event held in Lagos, the South Korean company highlighted the incorporation of advanced AI-driven technology aimed at elevating the home entertainment experience.

Samsung’s most recent flagship TV lineup is led by the Neo QLED 8K, which features the cutting-edge NQ8 AI Gen3 processor and represents a significant advancement in AI TV technology.

The organization emphasized that this processor is equipped with a Neural Processing Unit that offers double the processing speed of its predecessor, along with an eightfold increase in neural networks, expanding from 64 to 512. This enhancement ensures an exceptional viewing experience with sharp and precise details, irrespective of the input source.

“Every scene displayed on the Neo QLED 8K is visually captivating, owing to its cutting-edge AI-driven image processing technology. It delivers exceptional clarity and naturalness, capturing every intricate detail, from facial expressions to the most subtle nuances,” Samsung stated.

Leveraging the power of 8K AI Upscaling Pro, users can elevate their viewing experience by transforming their preferred shows and movies to closely approximate the exceptional quality of an 8K display. This cutting-edge technology unlocks a new level of detail and picture clarity, surpassing the capabilities of conventional 4K televisions.

L-R: Moses Oyebade – head of Retail, Consumer Electronics; Ajay Audimulapu – group head, Consumer Electronics; Sunki Kim – business manager, Consumer Electronics; Sungwon Jung – CEO; Oge Maduagwu – head of Marketing, at the launch of Samsung AI TV

Furthermore, the AI Motion Enhancer Pro revolutionizes the viewing of fast-paced content, ensuring smooth and crystal-clear motion sequences. This feature, aptly described as “a dream for sports enthusiasts,” enhances the viewing experience for sports fans, providing them with an unparalleled level of clarity and precision.

Samsung’s most recent television sets are designed to seamlessly integrate with a smart ecosystem upon initial setup.

Upon activating their new Samsung TV, the device promptly establishes connections with available networks and gadgets. This seamless process is facilitated by a straightforward notification sent to the user’s smartphone.

Since its launch in 2017, Samsung’s QLED TV product line, encompassing the most recent Neo QLED models, has surpassed a cumulative sales figure of 40 million units. In the year 2023 alone, sales of the QLED lineup reached 8.31 million units. The company has achieved a remarkable market share of 60.5% in terms of revenue for televisions priced above USD 2,500. Furthermore, driven by robust sales of 98-inch models, televisions exceeding 90 inches have maintained their dominant position with a market share of 30.4%.