Controversial self-identified sex therapist Hauwa Mohammed, known as Jaruma, has revealed the underlying reason for her marriage to Ross Fahad Isabor, which ended in 2021 after three years.

In a recent appearance on the Issues and Society podcast, Jaruma, who gained notoriety for her aphrodisiac business, shared that her marriage was primarily a strategy to escape the harsh judgment she faced from northern Nigerians for being an unmarried woman in the sex products sector.

She indicated that her choice to marry was driven more by societal expectations than by romantic feelings, “There was massive criticism from the north because I was selling sex products as a single lady,” she said.

“They wondered why people allowed a single woman to teach them what happens in the bedroom for lots of money.”

Despite public scrutiny, Jaruma’s business flourished, generating approximately 760 million Nigerian Naira in revenue over a three-year period. The primary driver of this success was the sex industry.

“The sex industry is a multi-billion industry. I have a booming business, so I couldn’t just leave because of the heat,” she stated. Ultimately, she felt that marriage might be the solution to silencing her critics.

“I didn’t get married because of love. I got married a month after meeting my ex-husband just to get away from the pressure.”

In the year 2022, Ross Fahad Isabor, the former spouse of Ms. Jaruma, made public allegations against her regarding the unauthorized use of his name for the promotion and sale of allegedly counterfeit products.