This partnership aims to bolster the filmmaking sector by providing cutting-edge technology and promoting the creation of exceptional cinematic content in Nigeria and throughout Africa.
As part of this collaboration, LG Electronics will supply ELCA with premium products that will enrich the educational experience and assist students in creating high-quality films, utilizing LG Filmmaker’s mode. The product offerings include several LG OLED TVs, refrigerators, and microwaves.
During the signing ceremony, Mr. Hari Elluru, General Manager of Home Entertainment in the TV Division at LG Electronics, stated, “These products are recognized for their outstanding display technology and energy-efficient performance, ensuring that ELCA’s students have access to the finest tools to hone their skills, whether they are engaged in film editing, post-production, or on-set display requirements.”
“We are excited to expand our strategic partnership with LG,” said Mr. Drikus Volschenk, Head of The EbonyLife Creative Academy. “This collaboration underscores EbonyLife Creative Academy’s commitment to being at the forefront of delivering filmmakers who can service both the local and international film and television market, and produce content that introduces our unique style of Nigerian story-telling to the world.”
This partnership between LG Electronics and EbonyLife Creative Academy highlights a mutual dedication to enhancing Africa’s creative sector by equipping aspiring filmmakers with top-tier technology.
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| L-R: General Manager, Ebonylife Place, Mr. Michael Williams, Head of the Ebonylife Creative Academy, Mr. Drikus Volschenk, Head Corporate Marketing, LG Electronics, Hari Elluru, Marketing Manager, LG Electronics, Mr. Paul Mba at the LG Electronics and Ebonylife Creative Academy partnership press conference held at Ebonylife Place Victoria Island Lagos |
By combining LG’s cutting-edge products with ELCA’s creative insights, this collaboration aims to transform the filmmaking journey for both students and industry professionals.
The ‘FILMMAKER MODE’ featured on LG’s high-end smart TVs, which is already popular among filmmakers globally, effectively showcases the director’s vision while maintaining the artistic integrity and subtle details of each film. With exceptional picture quality, remarkable contrast, and vivid colors, LG OLED TVs provide an engaging cinematic experience.
LG OLED TVs, part of LG’s premium Smart TV lineup, are perfectly suited for playing first-person shooters, real-time strategy games, and racing titles, delivering flawless HDR picture quality, deep blacks, and accurate colors thanks to self-lit pixels.
Additionally, LG OLED’s ultra-fast 0.1 millisecond response time and minimal input lag, without compromising picture quality, give gamers a competitive advantage to secure victory consistently.