Flour Mills of Nigeria Plc (FMN), a prominent player in the Food and Agro-allied sector in Nigeria, has officially reintroduced the Honeywell brand, a favorite among consumers. The relaunch event, which took place in Lagos, showcased Honeywell's refreshed identity, characterized by eye-catching packaging, superior product quality, and a strengthened dedication to fulfilling consumer demands.

With a rich legacy spanning several decades, Honeywell has established itself as a symbol of quality and reliability. Its product range includes Noodles, Pasta (Macaroni and Spaghetti), as well as Semolina and Wheat ball food offerings.

This relaunch marks a significant advancement, merging traditional values with modern innovation to serve contemporary Nigerian households. The newly revamped Honeywell brand promises enhanced quality in Noodles and Pasta, delivering strands of happiness. Additionally, Honeywell Semo and Wheat products maintain their delightful taste while offering larger pack sizes, ensuring affordable nutrition that aligns with various consumer budgets.

“This relaunch represents a strategic transformation for the Honeywell brand,” said Devlin Hainsworth, Managing Director of Food, Flour Mills of Nigeria. “Over the last couple of years, we have focused on raising the quality of Honeywell Pasta and Noodles. Honeywell Semolina and Wholewheat represents leading edge quality, and we have maintained this. We have also made Honeywell more available through our distribution network and invested in the marketing of the Brands, be that with Bambalya for Noodles, Strands of happiness for Pasta and same great taste for Semoilina but in a larger pack at the same price. Honeywell is a loved brand, and we have shown it some love, the new brand identity is the logical next step in the journey to bring the Honeywell basket back to Nigerian families and all it represents.”

The redesigned packaging showcases Nigeria's rich cultural heritage and the brand's longstanding legacy. The improved nutritional profile and enhanced taste profile of these updated products are poised to benefit families nationwide.

“Honeywell’s relaunch is more than just a visual upgrade; it’s a movement. Our goal is to bring happiness to everyday Nigerian with our offerings, and with this improved quality, we are now proud to reintroduce the brands to our consumers,” said Ilyas Kazeem, Marketing Director. “Through innovative marketing campaigns, in-store promotions, and digital outreach, we’re inviting Nigerians to rediscover the brand they love.”

The campaign presents thrilling opportunities for consumers to interact with the brand, featuring online competitions and live activations. By utilizing various channels, Flour Mills of Nigeria seeks to ensure that every Nigerian feels a connection to the Honeywell narrative.

Founded in September 1960 and listed on the Nigerian Stock Exchange since 1978, Flour Mills of Nigeria (FMN) Plc, the parent company of the renowned Golden Penny Food brand, stands as one of Nigeria's foremost food and agro-allied enterprises. With a diverse range of food products and a strong nationwide production, distribution, and supply chain network, FMN operates as a fully integrated and diversified food and agro-allied organization.

The FMN group is committed to its mission to “Feed and Enrich Lives, Every Day” through its five primary food value chains: Grains, Sweeteners, Oils and Fats, Proteins, and Starches. FMN adds value throughout the entire food supply chain with its “farm-to-table” approach, offering resources and expertise to farmers, aggregating and sourcing crops and raw materials for its state-of-the-art processing facilities across Nigeria, and delivering its innovative food brands to consumers.