Visitors to the site encountered messages stating, “Something went wrong” and “This store is unavailable.”
West, who now goes by Ye, appeared in a commercial promoting the site that aired in Southern California during the Super Bowl.
In the low-budget advertisement, the rapper was seen in what looked like a dentist's chair, showcasing diamond-encrusted dentures and claiming he had spent all the funds for the commercial on his new teeth.
He informed viewers that the ad was filmed on an iPhone and encouraged them to visit his yeezy.com website.
Shortly after the ad aired, Variety reported that the website initially featured a variety of West's fashion items, but it soon shifted to display only one product—a white T-shirt emblazoned with a large black swastika, priced at $20.
According to Variety, which cited sources familiar with the ad booking process, the 30-second commercial had passed through the standard approval channels, including a review of the website, with no objectionable content identified.
However, by Tuesday, the site, which operated on the Shopify platform, was no longer accessible.
Shopify issued a statement saying, “All merchants are responsible for following the rules of our platform. This merchant did not engage in authentic commerce practices and violated our terms, so we removed them from Shopify,” heir removal from Shopify.”
This latest controversy arose just days after West's account on X, formerly known as Twitter, was suspended following a series of inflammatory, anti-Semitic remarks.
It remains unclear whether the artist andl9⁹9 entrepreneur, who has been candid about his struggles with bipolar disorder, deactivated the account himself or if it was removed by X.
“I’m logging out of Twitter. I appreciate Elon for allowing me to vent. It has been very cathartic to use the world as a sounding board,” he wrote in his final post, referring to the owner of X, Elon Musk.
Ye, 47, is once again making headlines, not only for his music but also for his controversial and often inflammatory statements.
The rapper has faced restrictions on social media in the past, including a nearly eight-month ban from X due to violations related to inciting violence.
Recently, his comments have included support for music executive Sean “Diddy” Combs, who is currently facing sex trafficking charges. Ye has controversially identified himself as a “Nazi” on multiple occasions.
He also drew attention for a provocative appearance at the Grammys last week, where his wife, Bianca Censori, was seen in a virtually nude outfit on the red carpet.
On Tuesday, a former Jewish employee of West's filed a lawsuit in Los Angeles, claiming he referred to himself as a “Nazi” and made comparisons to Adolf Hitler, according to the Los Angeles Times.