In Nigeria, while early-stage entrepreneurship is more common among men, women are more likely to be “solo-preneurs,” with 23 million women who not only own but also manage 41% of the micro-businesses, according to PwC report on impact of women on Nigeria’s economy.
The power of online marketplaces
However, the rise of digital platforms is revolutionizing entrepreneurship, making it easier than ever for women to start and grow businesses. Platforms like Temu provide affordable access to tools, products, and supplies, enabling entrepreneurs to expand their ventures with minimal overhead.
Since launching in Nigeria and South Africa, Temu has gained significant traction, with a recent survey in South Africa revealing that one in three respondents use the platform, with nearly 40% shopping on Temu on a monthly basis.
For business owners looking to stretch every naira, Temu offers high-quality products at affordable prices, making it an attractive option for entrepreneurs. The ability to compare prices, shop at flexible hours, and access a wide range of products has made e-commerce an essential tool for entrepreneurs.
Content creator Namolinah Robertson is one example of how digital platforms are driving entrepreneurial success. Through her social media channels, she shares valuable business insights and resources, helping aspiring entrepreneurs navigate the challenges of starting a business. Her widely followed Beauty Business Supplier List has become a go-to resource, connecting business owners with trusted suppliers.
“African entrepreneurs, this is for you! If you’re starting a business but don’t have a lot of money for packaging, download Temu,” she advises. “If you’re looking for budget-friendly items, you can buy them right now—definitely check out Temu. You’ll be amazed at what you can get!”
By leveraging digital platforms and online marketplaces, women entrepreneurs are finding new ways to overcome barriers, build sustainable businesses, and reach their financial goals.
Shaping the future of female entrepreneurship
Women-led businesses have a unique advantage—they understand evolving consumer needs and drive innovation. However, many aspiring entrepreneurs face a common obstacle: not knowing where to start. Online marketplaces bridge this gap by providing an accessible, affordable platform to source products and grow businesses efficiently.
The beauty of these platforms lies in the freedom they offer—allowing entrepreneurs to curate products that align with their vision, creativity, and values. Through Temu, women are not just starting businesses; they are shaping their financial futures with the tools and flexibility to bring their entrepreneurial dreams to life.
Here are key takeaways from the survey (link):
Key takeaways:
65% of consumers prioritise price in purchasing decisions.
Many consumers believe Temu’s direct-from-factory model offers significant savings.
81% of Temu users cite the marketplace as a major benefit.
46% report saving over half their shopping budget by shopping on Temu.
77% of users recommend it to others.