The relaunch, which took place on Wednesday, April 23rd, 2025, signals a renewed commitment to discovering and showcasing the wealth of untapped talent residing within Nigeria's local communities. This year's edition promises to be even more impactful, with over 2,500 creatives slated to receive rewards and valuable exposure.
Speaking at the launch event, music icon D'banj elaborated on the vision behind the C.R.E.A.M platform and the potential of this year's initiative. "The CREAM Platform provides solutions and services for talents, creatives, and entrepreneurs, granting them convenient access to showcasing their skills and content monetization," he stated. "We have changed lives, and now with our newly launched distribution arm and creative grants, we are not just discovering talents; we are giving them the tools to take them global. This year’s MTN BEST OF THE STREET is going to be bigger and better as we would be coming to your streets and campuses searching for the best of the street.”
The reactivation event, held at the MTN Office in Ikoyi, Lagos, drew a distinguished audience of industry leaders and creatives. Notable attendees included renowned Music Executive Chris Anokute, celebrated for discovering global superstars like Katy Perry, Muni Long, and Rihanna. Also present were prominent figures such as artists Dandizzy and P.Priime, music executive Matthew Ohio, the Lagos Honorable Commissioner for Youth, Mobolaji Ogunlende, and media entrepreneur Obi Asika, among others.
The event fostered engaging conversations and discussions highlighting the significant benefits of the "MTN Best of The Streets" initiative and its potential to positively impact numerous individuals within the creative sector. Key stakeholders also shared their perspectives, lending their support to the grand relaunch of the program.