Adidas, the prominent German sportswear manufacturer, announced on Friday that an unauthorized external party had gained access to certain consumer data. The breach occurred through a third-party customer service provider, though the company confirmed that sensitive information such as passwords or credit card data were not compromised.

In a statement released by the company, Adidas outlined its immediate response to the incident: "We immediately took steps to contain the incident and launched a comprehensive investigation, collaborating with leading information security experts." This proactive approach indicates a swift effort to assess the scope of the breach and secure affected systems.

Adidas clarified that the breached data primarily consisted of contact information. This includes details related to consumers who had previously interacted with the company's customer service help desk. The nature of the compromised data suggests that while personal, it did not expose financial vulnerabilities for the affected individuals.

The sportswear giant also confirmed that it is in the process of notifying potentially affected consumers. This step is crucial for transparency and allows individuals to take necessary precautions if their contact information has been exposed. The incident serves as a reminder of the persistent cybersecurity challenges faced by large corporations, particularly those relying on third-party vendors for customer interactions.