Amazon Expands Budget Shopping Platform ‘Bazaar’ to Nigeria, 13 Other Markets in Global Push for Affordable E-Commerce
Amazon has broadened the reach of its low-cost shopping platform, Amazon Bazaar, to 14 new markets, including Nigeria, in a move that intensifies global competition with Chinese fast-fashion and budget e-commerce giants like Shein and Temu.
The new expansion, announced on Friday, marks Amazon’s boldest foray yet into the booming market for ultra-affordable online goods—a segment increasingly dominated by Asian rivals. The app, known as Amazon Haul in the United States, is designed to offer shoppers a wide range of low-priced products spanning fashion, home essentials, and lifestyle categories, with most items priced under $10 and some as low as $2.
Having debuted in Mexico last year, Amazon Bazaar has since entered Saudi Arabia and the United Arab Emirates, before extending to new destinations such as Hong Kong, the Philippines, Nigeria, and Taiwan. Industry analysts view the move as part of Amazon’s long-term strategy to capture price-sensitive consumers and solidify its global retail footprint.
“Amazon only enters a market when it believes it can scale up to delight consumers and build a profitable business,” said Gil Luria, an analyst at D.A. Davidson & Co. “If it can build a business selling low-cost items at attractive service levels, it could eventually expand to nearly every country in the world.”
The expansion also comes amid shifting global trade policies. In the U.S., steep import tariffs imposed by the Trump administration and the recent ban on the de minimis duty-free exemption for low-value imports have created new challenges for Shein and Temu—offering Amazon a timely opening to grow its own budget offering internationally.
A Tailored Experience for Nigerian Shoppers
In Nigeria, the Amazon Bazaar app promises a localized yet reliable shopping experience. Consumers can browse through thousands of verified listings, read customer reviews, and make secure payments using major international cards such as Visa, Mastercard, and American Express.
Prices for most items fall below ₦15,000, and shoppers can enjoy free delivery on orders above ₦30,000. Amazon also introduces interactive features such as lucky draws, exclusive discounts, and a 50% welcome offer for new users—enhancing both affordability and engagement.
Every order is backed by Amazon’s trusted fulfillment network, ensuring deliveries within roughly two weeks, complemented by a 15-day free return policy and 24/7 multilingual support in English and French. All transactions are conducted in Nigerian Naira (₦NGN), allowing seamless local payments without currency conversion hassles.
Driving Growth in Africa’s E-Commerce Market
Amazon’s Nigerian launch underscores the company’s ambition to strengthen its presence in emerging digital economies. By combining its global supply chain efficiency with localized pricing and support, Amazon positions Bazaar as both an accessible retail solution and a potential catalyst for Africa’s growing online economy.
Analysts expect the move to boost consumer confidence and stimulate healthy competition in Nigeria’s online retail space, which has seen significant growth in recent years driven by mobile adoption and rising digital literacy.
As Shein and Temu expand their global reach, Amazon’s entry signals that the race for the next billion e-commerce customers is now squarely underway—and Nigeria has just become one of its most important battlegrounds.