Luxury meets indulgence in a new range designed for true chocolate lovers.
The name Ferrero Rocher® has long been synonymous with elegance and quality, and now the iconic Italian brand is raising the bar, literally. Inspired by the Ferrero Rocher® range, each slab is a symphony of texture and flavour. Smooth, velvety chocolate embraces an exquisite soft filling, studded with crunchy hazelnut pieces, creating a moment of pure self-indulgence in every bite.
For over three years, a team of 50 people have worked to develop more than 300 different types of recipes, before finding the desired balance of taste and texture for a new way to experience Ferrero Rocher®. This year marks the debut of three decadent variants.
70% Dark Chocolate with Hazelnuts Slab
Perfect for lovers of smooth, intense dark chocolate. A delightful velvety filling with crunchy hazelnut pieces is enrobed in a rich dark chocolate shell containing 70% cocoa.
Milk Chocolate with Hazelnut Slab
Created for those who adore milk chocolate, this slab offers a smooth chocolate base, an exquisite soft filling, and the irresistible crunch of hazelnut pieces.
Milk Chocolate with Macadamia and Hazelnut Slab
A distinctive creation for lovers of macadamia and milk chocolate. Combining a silky chocolate base with a luscious creamy filling and crunchy hazelnut pieces, this slab is a source of local pride and elevated by the addition of Macadamia nut cream, proudly produced in South Africa and destined to be enjoyed globally.
A Commitment to Excellence
Ferrero Rocher® takes an uncompromising approach to quality, with rigorous quality checks carried out daily on the production line to ensure perfection. Each chocolate slab offers a filled, multi-sensory experience thanks to their complex structure, but consequently, they are more delicate than slabs without filling, a true mark of excellence.
The Sustainable Story Behind the Slabs
Most of the world’s cocoa is produced in the Ivory Coast and Ghana, key regions where Ferrero drives higher sustainability standards. The company uses advanced tools to track cocoa origins and trains farmers in climate-smart techniques, including agroforestry, to help curb deforestation.
All the cocoa in Ferrero Rocher products is sourced through leading certification bodies and other independently managed standards such as Rainforest Alliance (UTZ), Fairtrade, and others. But the brand’s efforts go further, with initiatives that support farmer livelihoods, protect children’s rights, and safeguarding the environment. Ferrero is a longtime member of the World Cocoa Foundation and the International Cocoa Initiative, as well as a founding member of the Cocoa & Forest Initiative (CFI).
Across all our Ferrero Rocher products, we are committed to quality and sustainability. Every product is crafted with utmost care and the ambition of contributing to positive social change and reducing our environmental impact across our value chain. This includes supporting farming communities, sourcing high-quality ingredients from carefully selected suppliers, and redesigning our packaging for improved recyclability.
Ferrero Rocher® Chocolate slabs are sealed in recyclable aluminium foil and encased in certified cardboard sourced from responsibly managed forests. Both materials are recyclable locally, based on countries’ recycling schemes. This packaging not only protects the quality of each slab but also reflects Ferrero’s commitment to evolving towards more sustainable solutions.
“With the launch of the new Ferrero Rocher® slabs, we wanted to offer a new taste experience inspired by one of our most iconic brands that are loved all over the world. A different chocolate shape that at the same time remains faithful to what Ferrero lovers expect, a multi-sensorial taste experience that brings a special golden moment of pleasure. - states [Justin Matley - Marketing Manager, Ferrero Rocher®]. A result we have achieved thanks to our continuous focus on product innovation and the passion for quality that has always distinguished us”.
An Accessible Golden Experience
In a rare move for a luxury brand, Ferrero Rocher® will launch its premium slabs at just R74.99, making the gold standard in chocolate slabs more attainable and undoubtably one of the best self-indulgent experiences of 2025. Try the gold standard in chocolate, find the new Ferrero Rocher® slabs in stores today. Visit https://www.