Peak Milk has successfully concluded its nationwide Peak Breakfast Café activation, bringing immersive breakfast experiences and culinary excitement to communities across Nigeria from October to December 2025.

The 2025 tour marked Peak Milk’s largest experiential engagement to date, reaching retailers, shoppers, and households across multiple key markets while promoting the importance of starting the day with nutritious meals.

The activation visited major markets nationwide, including Sabo Ikorodu and Ojuwoye in Lagos, Baboko in Kwara, Agbeni Market in Ibadan, Upper Iweka in Onitsha, Rotobi, Ezukwu, and Mile 3 markets in Port Harcourt, Dutse in Abuja, Mararaba in Nasarawa, Terminus Market in Jos, Bauchi Central Market, Old Market Sokoto, Singer Market in Kano, and Madalla in Niger.

Celebrity guests and regional influencers made surprise appearances at various locations, serving meals, engaging shoppers, and celebrating the joy of nutritious breakfasts. Their participation drew enthusiastic crowds and added excitement to the activation.

Moninuola Kassim, Senior Brand Manager at Peak Milk, reflected on the tour’s success: “Response to this year’s Peak Breakfast Café exceeded our expectations. From Ikorodu to Onitsha and beyond, we connected with communities on a personal level, celebrating Nigeria’s rich culinary diversity while highlighting the nutritional and emotional benefits of beginning each day with Peak. The celebrity appearances made these community moments truly unforgettable.”



The activation included interactive activities such as games, gele-tying competitions, the Peak Pyramid Challenge, cooking contests, and a protein checker tool. Participants were able to sample fresh breakfast meals prepared on-site while learning about the nutritional value of a proper breakfast.

Consumers experienced the full range of Peak products—including Peak Evaporated Milk, Peak Powdered Milk, Peak UHT Milk, Peak Chocolate, and Peak Yoghurt—each fortified with 28 essential vitamins and minerals to support physical and mental performance. On-site demonstrations showcased how these products can be used to prepare quick, nutritious, and delicious breakfasts for Nigerian families.

The activation reached thousands of shoppers, strengthened relationships with retailers, and reinforced Peak Milk’s commitment to promoting healthy breakfast habits across diverse communities. As the tour concludes, Peak Milk aims to continue its mission of nourishing Nigerians and helping families start each day strong with quality nutrition.