The São Paulo facility, located in the city’s Pinheiros district, is Netflix’s first office in the region designed for sole occupancy by the company. Built to accommodate nearly 300 employees, the space reflects the rapid expansion of Netflix’s Brazilian operations; the company’s local workforce grew by 20% in 2025 alone. Netflix estimates that more than 2,000 jobs were generated during the construction and adaptation of the building, injecting approximately $25 million (R$141 million) into the local economy.
Netflix co-CEO Greg Peters traveled to Brazil for the opening ceremony, framing the new office as a milestone in the company’s evolving relationship with the country’s creative sector. He emphasized Netflix’s approach to supporting Brazilian cinema through flexible partnerships, including funding and pre-licensing models that allow producers to choose the most suitable path to market. That strategy, he said, was central to the company’s involvement with “The Secret Agent,” which Netflix helped finance and secured for exclusive Brazilian distribution.
Directed by Kleber Mendonça Filho, “The Secret Agent” has emerged as one of Brazil’s most internationally visible recent films, earning four Academy Award nominations: Best Film, Best International Film, Best Actor for Wagner Moura, and Best Casting. Moura has already made history as the first Brazilian actor to win a Golden Globe for Best Actor, further amplifying the film’s profile ahead of its Netflix release in Brazil.
The company’s investment comes amid a sharp rise in global interest in Brazilian content. Netflix reported that worldwide viewership of Brazilian titles increased by 60% between July and December 2025 compared with the previous six-month period. Over the past three years, Netflix has partnered with more than 40 Brazilian production companies, generating an estimated 12,000 jobs through films and series released in 2025 alone.
Elisabetta Zenatti, Netflix’s VP of Content for Brazil, said the streamer’s ambition is to tell distinctly Brazilian stories that also travel internationally. Achieving that balance, she noted, depends on deep audience insight, close collaboration with local creators, and a company culture that encourages experimentation and creative autonomy.
Looking ahead, Netflix is rolling out an ambitious Brazilian slate in 2026. Upcoming releases include “Radioactive Emergency,” a series centered on the 1980s Goiânia radioactive accident; “Brasil 70,” a limited series chronicling Brazil’s legendary third World Cup victory; and “Sintonia: The Movie,” a feature-length spin-off from the popular five-season series.
The streamer has also announced a diverse mix of new projects, ranging from “The Pilgrimage,” a film adaptation of a bestselling novel, to “Sua Mãe te Conhece?” (“Does Your Mother Know You?”), a reality competition hosted by Claudia Raia with cash prizes of up to one million reais. A new melodrama directed by Mauro Mendonça Filho and starring Marieta Severo, Alice Wegmann, Nanda Costa, and José de Abreu is also in the pipeline.
Additional collaborations with Brazilian independent producers include Gabriel Martins’ “Vicentina Pede Desculpas,” Daniel Rezende’s “The Son of a Thousand Men”—one of the 15 films pre-selected to represent Brazil at the 2026 Oscars—Arthur Fontes’ “A Woman With No Filter,” and Marcelo Antunez’s “Zero to Hero.”
Together, the exclusive Oscar title, infrastructure investment, and expanding production slate position Brazil as one of Netflix’s most significant creative hubs outside the U.S., signaling that the streamer’s next chapter in the country is set to be its most ambitious yet.