The new structure brings together Hogarth, WPP’s leading global production company, with the company’s broader production capabilities and teams across its network. By uniting all creative producers into a single global platform, WPP Production is positioned to deliver greater scale, innovation, and production excellence—helping clients reimagine growth in an era increasingly shaped by artificial intelligence.
A Strategic Shift Toward Unified Production
Richard Glasson, Global Chief Executive of Hogarth and the incoming CEO of WPP Production, described the launch as a “transformative moment” for both the company and its clients. He said the new entity consolidates WPP’s craft expertise into a single offering and reinforces the company’s role at the heart of integrated services.
“This allows us to activate the full collective power of WPP—its talent, creativity, technology, and data—to redefine content creation,” Glasson added. “We are focused on delivering smarter, more innovative, and world-class storytelling that drives business for our clients.”
WPP CEO Cindy Rose echoed the sentiment, framing the launch as central to the company’s strategic vision of integration. “In a rapidly evolving landscape where content is king, WPP Production will be the powerhouse that enables us to be the trusted growth partner for our clients,” she said. “This is about delivering exceptional value and setting new benchmarks for the quality and scale of content production worldwide.”
A Global Platform Built on Four Strategic Pillars
WPP says the transformation into WPP Production is guided by four core pillars designed to enhance global client impact:
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A unified global team of craft experts
All content producers will be consolidated into one globally connected production organisation to strengthen collaboration and expertise. -
Integration of agency producers for enhanced innovation
Agency producers will be unified into a global team to ensure creativity, craft, and innovation are consistently delivered across WPP’s client portfolio. -
Next-generation content origination
WPP plans significant investment in talent and technology, leveraging generative AI, virtual and hybrid production to transform client content pipelines. -
Launch of the High Velocity Content Studio
A new integrated production-plus-media solution designed to put audiences at the center of content strategy, driving performance through data and real-time optimisation.
What WPP Production Will Deliver
WPP says the new organisation will create a range of transformative benefits:
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Agility and efficiency
WPP Production will consolidate specialist production resources, improving connectivity and operational efficiency across markets. All teams will work on a single platform using WPP Open’s production technology and AI-powered workflows. -
The world’s largest production capability
With nearly 10,000 employees, WPP Production aims to deliver high volumes of high-quality, culturally relevant content across all channels and geographies. -
Strategic integration
The new offering aligns with WPP’s broader strategy of seamless service integration, enabling clients to tap into a unified ecosystem of creative, media, and production expertise. -
Future-focused content innovation
WPP Production will prioritise cutting-edge technologies, including advanced AI, virtual production, and sustainable practices to pioneer premium content creation at scale. -
Investment in world-class infrastructure
Building on the Hogarth Studios network and a new major content capture and virtual production studio in London, WPP Production plans to open significant new studio locations worldwide. -
Enhanced client benefits
Clients can expect faster turnaround times, improved cost-efficiency, and access to more innovative and diverse production solutions.
A Global Footprint with Local Expertise
WPP Production will operate in over 40 cities, maintaining local expertise and cultural nuance while ensuring global consistency and excellence. The company says speed, value, and world-class craft will remain central to its mission.
The transition takes effect today, 23 February 2026, with WPP confirming that the move will ensure seamless continuity for clients and partners during the shift.