Bimpe Adebayo

The push for cleaner communities and circular economic opportunities has taken a new step forward as the Sahara Group Foundation expands its waste-to-wealth initiative into Northern Nigeria with the commissioning of a new recycling hub in Masaka, Nasarawa State.

The new facility, known as the Sahara Go Recycling Hub, was delivered in partnership with the Nasarawa State Waste Management Authority, marking what stakeholders describe as a significant milestone in extending structured recycling infrastructure to underserved communities in the region.

According to the foundation, the initiative is designed to transform waste management into an economic opportunity by diverting recyclable materials from landfills, improving environmental awareness, and creating income-generating pathways for households and local participants. The Masaka hub is expected to strengthen these goals while aligning with the organisation’s broader sustainability vision focused on long-term environmental and social impact.

Speaking at the commissioning, Director of the Sahara Group Foundation, Chidilim Menakaya, said the expansion reflects a deliberate effort to design scalable, community-driven solutions.

“Masaka represents an important next step in expanding access to sustainable waste management across Nigeria.”

He added:

“Through the Sahara Go Recycling initiative, we are showing how collaboration can unlock cleaner communities, stronger livelihoods, and shared prosperity.”


Menakaya further described the project as part of a wider sustainability philosophy under the group’s Sahara Beyond XXX framework, noting that it demonstrates how “EXTRApreneurship” can be used to create measurable value at scale through innovation and partnerships.

On the government side, the Director of Waste Management at the Nasarawa State Waste Management Authority, Ishaku Ibrahim, described the project as a timely response to local environmental challenges.

“This hub brings a practical solution to waste challenges in Masaka and surrounding communities.”

He added that beyond improving sanitation outcomes, the initiative also creates pathways for residents to earn income from recyclable materials.

“We are proud to partner with Sahara Group Foundation on this important step for Nasarawa State.”

The foundation noted that the Sahara Group Foundation has already recorded measurable impact since the launch of the Sahara Go Recycling programme. More than 1,000 tonnes of recyclable waste have reportedly been processed, while over 2,000 livelihoods have been supported across collection, sorting, logistics, and related community value chains.

The programme is also credited with gradually reshaping public attitudes toward recycling, especially in underserved communities where structured waste management systems are often limited. By turning waste into a resource, the initiative continues to encourage more sustainable environmental practices while promoting local economic participation.

The commissioning event in Masaka drew a wide range of stakeholders, including representatives of the foundation, state waste management officials, local government actors, community leaders, volunteers, and residents—reflecting strong multi-level support for the expansion.

With the latest hub, the Sahara Group Foundation signals continued intent to scale its recycling ecosystem across Nigeria, positioning waste management not just as an environmental necessity, but as a growing engine for community empowerment and sustainable development.