The launch comes at a time when smartphones have become indispensable tools for millions of Nigerians, particularly those in the informal sector, where uninterrupted connectivity is essential for customer engagement, digital transactions, logistics coordination and online commerce.
As mobile-driven business activities continue to expand across the country, industry observers say battery endurance has become one of the most important factors influencing smartphone purchasing decisions, especially among users who spend long hours away from charging points.
To address this challenge, the Power 80 is equipped with a 7,000mAh battery, which the company says is designed to deliver extended usage and reduce downtime. The device also comes with a battery health rating of up to six years, offering users long-term reliability and value.
Speaking at the product launch, ATL Marketing Manager at itel Nigeria, Dolapo Olorun-Nimbe, said the smartphone was developed with the everyday realities of Nigerian consumers in mind, particularly those who depend on their devices to earn a living.
"For many Nigerians, a smartphone has become an essential business tool rather than just a communication device. We designed the Power 80 to help users stay connected throughout the day, reducing interruptions that could affect productivity or business opportunities," Olorun-Nimbe said.
She noted that while battery capacity remains the flagship feature of the device, itel also prioritised durability and long-term performance, describing reliability as a critical consideration for consumers navigating the country's current economic realities.
According to her, the Power 80 is built to provide dependable performance over an extended period, helping users maximise productivity without frequent concerns about battery degradation or device replacement.
To drive early adoption, the company announced a range of promotional offers for the first 6,000 customers who purchase the smartphone. The package includes an O11 smartwatch, a three-year warranty, free screen replacement, monthly MTN data benefits for six months, and complimentary subscriptions to MovieBox VIP and Boomplay Premium.
Explaining the rationale behind the incentives, Olorun-Nimbe said the company wanted to deliver more value beyond the smartphone itself by reducing users' overall cost of ownership and improving their digital experience.
"We want customers to get more than just a smartphone. The launch package is designed to provide added value through connectivity, device protection and complementary digital services," she said.
The Power 80 joins a growing list of smartphones competing in Nigeria's highly price-sensitive mobile market, where consumers are increasingly prioritising battery life, durability and overall value for money alongside affordability. With the latest launch, itel aims to strengthen its presence by offering a device tailored to the practical needs of entrepreneurs, artisans, traders, dispatch riders and other professionals who depend on reliable mobile technology to power their businesses.