The three-day programme, the AAAN announced yesterday at a
virtual press conference, will hold from 26-29 August.
The AdCademy Masterclass Series is part of AAAN’s efforts at
expanding the industry’s talent pool and is open to current and aspiring
advertising professionals as well communications professionals in both the
public and private sectors.
Speaking at the press conference, AAAN President, Mr Steve
Babaeko, explained that the purpose of the AdCademy, which held the first
masterclass in March, is to expand the pipeline of fresh talents for the
industry and retrain current professionals.
HBS, according to the Babaeko, will support the masterclass
with its robust business curriculum to ensure that participants learn as much
about the business side of their craft as they will about the creative side.
“We are partnering with Henley Business School, one of the
best business schools in the world, to fuse its tradition of excellence with
Nigerian excellence to help us take the curriculum beyond just our classroom
teaching.
“Also, we looked at the gap within our industry and
discovered that while people know about communication and creativity, they need
to learn about the rudiments of the business. That vision works well with
Henley Business School,” said Babaeko.
AdCademy Director of Academics, Adeyinka Adewale, expressed
similar sentiments.
“The emphasis is not just on building professionals, who
understand their craft, but also professionals who understand the business of
their craft.
“This three-day immersive programme sits on a tripod, with
the first being an overview of how the market works; the second focused on
leadership competencies and the third on effective work and practice
management,” explained.
He noted that the programme condenses action, reflective and
experiential learning into one package.
Olusankami Atolagbe, AdCademy’s acting Director, said the
masterclass will run between 9 am and 5 pm daily.
Supporting the Henley Business School team, Atolagbe
disclosed, is a high-calibre team of Nigerian facilitators from diverse
backgrounds.
They include data expert, Bayo Adekambi; Professor Emevwo
Biakolo of Pan-Atlantic University, Ayuli Jemide, Chairman of the Nigerian Bar
Association (NBA) Section on Business Law; and John Ugbe, Chief Executive
Officer, MultiChoice Nigeria.
Others are Chioma Afe, Group Head, Retail Marketing and
Analytics, Access Bank Plc; Austin Ufomba · Chief Executive Officer of Tytron
Group; and Leke Alder of Alder Consulting.
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