The company said its in-house studio has developed and
produced the core content for the streaming service that would debut at its
Dreamforce event in September. The service, meant to be a business media
platform unlike streaming options offered by Walt Disney and Netflix, will
include live experiences, original series, and podcasts.
Its slate of content includes Connections that features
marketers from companies such as IBM, Levi's, and GoFundMe, and The Inflection
Point that features chief executive officers of brands like Coca-Cola, PayPal,
and Ford Motor.
In July, Salesforce closed its $27.7-billion purchase of
Slack, a massive bet that the workplace app will become popular for
collaborations within and between companies.
The merger partners hope the deal will bolster efforts to
connect their joint customers to smooth out common business deals, Salesforce
President Bret Taylor and Slack Chief Executive Stewart Butterfield said.
They also want to reduce the complexity of using hundreds of
different cloud-based apps that have crept into workplaces, they added.
For example, a Slack "channel" can be created to
replace all the emails, phone calls, and video conferences that might otherwise
occur between a sales team doing a deal with a procurement team at another
company. Thousands of apps work with Slack, so documents from third-party
platforms like Google Drive can be signed in the channel with services like
DocuSign, Taylor said.
"We did the due diligence for the Slack acquisition in
Slack," Taylor noted.
"I joked it had the highest billable hours of any
channel ever, because we had all the lawyers in there and the investment
banks," he said, but "it was really a transformative
experience."
While analysts view Teams as Slack's largest rival,
Butterfield said Slack will continue to integrate with the Microsoft app in
line with its goal to make it easier for employees to get things done.
© Reuters
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