Since the launch of HP Amplify in 2020, 98 percent of
eligible partners opted-in to report data1. HP has collaborated closely with
these partners to sharpen their digital skills and deliver valuable research
throughout the customer buying journey. With more than one billion data points
uploaded to the platform on a weekly basis, HP Amplify Data Insights provides
real-time access to multiple data sets catered to each partner’s business.
“The events of the past 18 months have dramatically altered
how customers engage with brands and ultimately make technology buying
decisions - data plays a critical role in our ability to both monitor and
respond quickly to these evolving customer needs,” said Christoph Schell, Chief
Commercial Officer, HP Inc. “With HP Amplify Data Insights, HP is delivering on
our collaboration promise by turning partner data into deeper insights,
designed to deliver more positive customer outcomes and enable long-term
partner growth and recurring revenue.”
The Power of Data
Business that prioritize data at the center of their vision
and strategy are 58 percent more likely to beat their revenue goals than
non-data driven companies2. With worldwide data usage expected to reach a
staggering 175 zettabytes by 20253, businesses are tasked with ramping up
investments in data intelligence while minimizing complexity between insights
and action.
With HP Amplify Data Insights, partners now have immediate
access to a rich set of data analytics they can leverage to hone customer
segment strategies, anticipate purchase propensity, and implement targeted
campaigns – each aimed at influencing the customer buying journey. As insights
become the new currency for business, partners who leverage data effectively
will cement themselves as dynamic, trusted sellers.
Descriptive, Predictive & Prescriptive Insights
HP Amplify Data Insights combines protected partner data
with third-party market intelligence and internal data into one intuitive
platform within three key segments.
Descriptive Insights to benchmark performance and drive
customer segment strategies:
Enriched combination of HP and partner data on performance
relative to their country or market, such as sales growth, product performance
and inventory levels.
- Revenue and unit sales by industry and company size
- Rankings by industry and company size
- Ratios to hardware by industry and company size
- Inventory levels by HP product group, category, and product line
- Sales mix by customer industry
- Compensation and rebate history
Predictive Insights to anticipate customer interest and
purchase decisions:
Customer purchase propensity estimations based on HP proprietary algorithms based on customer refresh cycle data, warranty expiration heatmaps and product lifecycle intelligence.
- Product warranty and renewal heatmaps
- Customer buying intent predictions
- Customer engagement topic insights
- Engagement evolution by customer
- Customer engagement propensity and intent
- Customer interest topics based on the past six months
Prescriptive Insights to up-sell, cross-sell and optimize
marketing campaigns:
Recommendations on specific sales and marketing actions for individual company and customer groups to upgrade and cross-sell hardware and services.
- Customer installed base recommendations
- Product recommendations for fast-track campaigns
- Product recommendations for long-tail campaigns
- Product recommendations by customer
Starting today, participating Amplify partners reporting within
HP Amplify data quality guidelines will receive immediate access to the new
platform via the HP Partner Portal.
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